Why Every Marketing Team Needs Editorial Guidelines, and How to Create Your Own
Anyone involved in inbound marketing knows creating content is a key component of an effective inbound strategy. But…
Prior to joining the Pepperland team, Tim worked in the publishing industry, where he sharpened his writing, editing, and storytelling skills, priming him for his role as one of Pepperland’s chief copywriters and content strategists. In his current role, he oversees the creation of content ranging from blog posts and ebooks to pillar pages, email campaigns, and social media. He likes cats, coffee, and writing about money (like a nerd).
Anyone involved in inbound marketing knows creating content is a key component of an effective inbound strategy. But…
If it’s been a few years since you last defined and implemented your brand voice across your organization’s…
If your organization has recently gone through the process of defining a brand voice, that’s great! But defining…
Content plays a key role in marketing for higher education institutions. In any form, content allows colleges and…
If you work in an admissions, enrollment, or communications capacity at a private or independent K-12 school, then…
While you might think of “brand voice” as something that only exists in the corporate world, the truth…
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