Kelsey conducts the research which drives our marketing strategies. From keyword research and content planning to buyer persona and subject matter expert interviews, she finds the evidence we need to make confident, data-driven decisions. Kelsey is focused on the areas of research, content creation, and strategy and takes a supporting role in all inbound marketing efforts. In her free time, you can find her at a local coffee shop or the beach.
Investing in your marketing strategy can have tremendous payoffs for your institution and hiring a marketing agency can…
Well organized campaigns are a key component of your content marketing strategy and overall inbound marketing approach for…
Creating an enrollment marketing plan is the first step toward launching a successful inbound marketing campaign for your…
In the world of inbound marketing it’s common practice to create a map of the buyer’s journey. For…
The enrollment funnel—sometimes called the admissions funnel or enrollment management funnel—is a key part of the inbound enrollment…
In this article, we’ll discuss three marketing strategies to increase student enrollment that you might be missing. You…
Are you interested in starting a new podcast? Or, do you have an established podcast, but need to…
Finding the right fit for your podcast hosting is one of the first steps you will take when…
When it comes to launching a new podcast for your business, a positioning statement is critical for success.…
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