Latest Blog / Recipes

How to Manage an Editorial Calendar

08/04/2020
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An editorial calendar is more than just a scheduling document. It holds a lot of information that you…

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The Role Content Plays in Marketing for Higher Education

08/04/2020
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Content plays a key role in marketing for higher education institutions. In any form, content allows colleges and…

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How To Calculate Marketing’s Contribution To Business Goals

08/03/2020
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As a marketing manager, it's important that you're able to speak to the value of marketing for your…

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How to Host a Virtual Open House for Your School

07/30/2020
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The emergence of the novel coronavirus (COVID-19) has disrupted how many schools operate. Open houses and other types…

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How to Create a Brand Voice for Your School: 4 Factors

07/29/2020
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While you might think of “brand voice” as something that only exists in the corporate world, the truth…

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Website Traffic Goals: How Much Do You Really Need?

07/28/2020
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If you’re a marketer tasked with setting a website traffic target for your organization, you might be overwhelmed…

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Guides & Walkthroughs

10 of The Best Podcast Hosting Sites of 2020

04/09/2020
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Finding the right fit for your podcast hosting is one of the first steps you will take when…

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How to Craft a Podcast Positioning Statement [3 Easy Steps]

04/01/2020
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When it comes to launching a new podcast for your business, a positioning statement is critical for success.…

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How to Justify a Podcast for your Business

03/30/2020
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Are you looking to start a podcast for your business? It’s critical to evaluate any pitfalls or potential…

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