Podcast Campaign Strategy and Execution Services

Grow Leads and Increase Outreach by Launching a Podcast for your Business

Pepperland Marketing is a growth-driven agency located in Cheshire, Connecticut with deep experience in podcasting and generating growth through podcasts. Our in-house podcasting studio is equipped with all the tools needed to record, produce, and share high quality podcasts of any type.

If you plan on starting a podcast for your business, you no doubt want to ensure your efforts either strengthen your brand or help to fill your pipeline with qualified leads. However, as a leader in your industry, you may not have time to devote to the logistical challenges in implementing a successful podcast.

If you’re thinking of starting up a podcast for your business, but don’t know what equipment is needed, or have questions about whether it fits within your business-development outreach—then Pepperland’s Podcasting Services could be the missing ingredient in your recipe for growth. 

One-Partner to Plan, Produce, and Promote your Podcast

You could have a great idea for a business podcast with some of the most interesting topics in the world, but still fail at execution. A common challenge for most businesses, is that they have an idea of what their podcasting should look like, but can’t risk the challenge of navigating the many hurdles that come with developing and executing a podcast strategy that will predictably generate high-quality leads and improved brand recognition and reach. 

To better address common problems businesses face when podcasting, Pepperland Marketing helps you answer the following questions:

Search Crawling

Where do I start?
How does a podcast fit within your sales and marketing goals? Does your podcast have an identifiable brand? Is it structured in a way that’s easy to follow for you and your listeners? Identifying what exactly your podcast will talk about is a critical first step.

What equipment do I need?
Pepperland’s comprehensive studio has all the equipment needed for a proper podcast. Whether you’re looking for advice on what equipment to acquire for your own podcast or simply need assistance in setting up a studio, Pepperland can help.

Search Indexing

How can I grow my audience?
Does your podcast fit well with other aspects of your company’s website? Can it be indexed? Does it follow search engine guidelines? Without making your podcast search engine friendly, it’s unlikely outreach will ever increase.

These are common issues that can turn into pitfalls for aspiring business podcasts. It’s likely without the proper voice, equipment, or technical know-how, a podcast—no matter how ambitious—will end before it ever gets started. The practice of creating podcasts takes proper planning, branding, and organization. The task may seem daunting, but with the proper guidance your podcast can dramatically impact your outreach while generating new business leads.

Ready to learn how we can help? Read on.

Not Convinced? Download our podcast planning workbook.

This complimentary report will shed light on the overall challenges and roadblocks standing in the way of your podcast’s success while also helping you:

  • Visualize your goals
  • Convince stakeholders
  • Understand your overall podcasting plan
  • Gauge your competition
  • Develop your style
  • Identify your voice

You may also request a complimentary consultation once you see your results—but that’s entirely up to you.

Common Elements Included in a Podcast Campaign:

  • Buyer Persona Research
  • Keyword Research
  • Competitor Analysis
  • Branding and Concept
  • Content Strategy and an Outline for Season 1
  • Initial Host and Submission Set Up
  • Series Launch 
  • Promotion Strategy (Email and Social)
  • Discounted Studio Time (For Local Businesses)
  • Podcast Equipment Buyers Guide
  • Templates (For Interviews and Episodes)

How to Get Started

Because no two businesses are exactly the same, the first step in our process is always to understand how your business works, who you’re trying to reach, and what your short and long term business goals are.

Once we have this foundational information, we will work with you to create a Podcasting GamePlan that best matches your business goals. We’ll use this information to prioritize podcasting topics, templates, and branding concepts to grow your audience and to help you achieve your desired business outcomes.

Here’s how it works:

1) We research your audience and competitors

We work with you to gain a better understanding of who exactly your podcast is trying to reach. Our consultant’s use the industry’s top tools to identify the challenges your audience faces and how your podcast can address those challenges with relevant, helpful topics.

We then prepare a detailed document that outlines your ideal audience and identifies the necessary keywords . Most importantly, we identify who your audience should be talking to in order to ensure optimal outreach and analyze your competitors to identify any possible gaps.

Learn more about our persona and keyword reserach

Pepperland Team Researching
Pepperland Podcasting Studio Ryan Tim Will

2. Branding proof of concept and content strategy

As your partner in podcasting growth, we can be there to help you implement a content strategy that aligns with the solutions you’ll provide to your audience’s challenges. Whether it’s week-by-week or season-by-season, we’ll systematically work with you to distribute meaningful content.

We’ll also provide a branding guideline for your podcast, so that your social outreach properly aligns with your podcast’s message.

Learn about our content plans and strategy

3. Initial technical setup (getting a host, RSS submission, and validation)

Avoiding the common pitfalls of technical issues associated with podcasting is a critical component of our GamePlan. We provide all of our clients with a step-by-step process to set up equipment and establish a host site for all episodes of their podcast. 

We’ll also provide step-by-step guides for RSS submission and validation to ensure your podcast has the proper technical foundation. Using this easy-to-follow process, your podcast will become easily identifiable through search engines, which can launch your outreach efforts.

Request a consultation to see our technical expertise in action.


4. Promotion strategy

Finally, we provide a promotion strategy for your podcast to streamline your promotion efforts. With the proper foundation built through RSS submission, search engines will reward your podcast with high rankings, which can—and should—be reflected through social promotion.

This strategy should also conform to the concepts and topics outlined in the content plan. With a thorough documentation of each step provided in the content plan, you can align a promotional strategy that is flexible, effective, and conveys your message in the most impactful way.

See if we’re a good fit.

Awesome…Simply awesome. Sean and his team were fantastic throughout the process. They diligently researched our online presence and made clear recommendations that were easy to implement. Money spent with Pepperland is money well spent.” –Steve Salvo, IAP-L, CAEP, Trinity Episcopal School – New Orleans

Client Testimonial

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Speak with an Expert and Claim Your FREE Podcast Campaign Planning Workbook

Complete the form below or call us at 1-203-680-0855 to request a complimentary consultation and free assessment of your podcasting goals. You’ll speak with one of our experienced strategists who can share some initial observations, answer any questions you may have, and learn more about your podcasting needs.