Podcast Campaign Strategy & Execution Services

Where do I start?
How does a podcast fit within your sales and marketing goals? Does your podcast have an identifiable brand? Is it structured in a way that’s easy to follow for you and your listeners? Identifying what exactly your podcast will talk about is a critical first step.
What equipment do I need?
Pepperland’s state of the art studio has all the equipment needed for a proper podcast. Whether you’re looking for advice on what equipment to acquire for your own podcast or simply need assistance in setting up a studio, Pepperland can help.
How can I grow my podcast’s audience?
Does your podcast fit well with other aspects of your company’s website? Can it be indexed? Does it follow search engine guidelines? Without making your podcast search engine friendly, it’s unlikely outreach will ever increase.

Not convinced? Download a FREE Podcast Marketing inventory workbook.

Check your podcasting goals for your business with a free Podcasting for Business workbook.

This complimentary report will shed light on the overall challenges and roadblocks standing in the way of your podcast’s success while also helping you:

Visualize your goals
Convince stakeholders
Understand your overall podcasting plan
Gauge your competition
Develop your style
Identify your voice

You may also request a complimentary consultation once you see your results—but that’s entirely up to you.

Because no two businesses are exactly the same, the first step in our process is always to understand how your business works, who you’re trying to reach, and what your short and long term business goals are.

Once we have this foundational information, we will work with you to create a Podcasting GamePlan that best matches your business goals. We’ll use this information to prioritize podcasting topics, templates, and branding concepts to grow your audience and to help you achieve your desired business outcomes.

Here’s how it works:

1. Research & Positioning

We work with you to gain a better understanding of who exactly your podcast is trying to reach. We then prepare a detailed document that outlines your ideal audience and identifies the necessary keywords . Most importantly, we identify how you should be addressing your audience to ensure optimal outreach and analyze your competitors to identify any possible gaps.

Learn more about our Technical SEO Audits

2. Branding & Proof of Concept

As your partner in podcasting growth, we can be there to help you implement a content strategy that aligns with the solutions you’ll provide to your audience’s challenges. Whether it’s week-by-week or season-by-season, we’ll systematically work with you to distribute meaningful content. We’ll also provide a branding guideline for your podcast, so that your social outreach properly aligns with your podcast’s message.

Learn about our content plans and strategy

3. Technical Setup

We provide all of our clients with a step-by-step process to set up equipment and establish a host site. We’ll also provide step-by-step guides for RSS submission and validation to ensure your podcast can be found on all platforms. Using this easy-to-follow process, your podcast will become easily and quickly identifiable to your audience.

Request a consultation to see our technical expertise in action

4. Promotion Strategy

We provide a promotion strategy for your podcast to streamline your audience growth. This strategy should also conform to the concepts and topics outlined in the podcast content plan. With thorough documentation of each step provided in the content plan, you can align a promotional strategy that is flexible, effective, and conveys your message in the most impactful way.

See if we’re a good fit.