Sales and Marketing Goal Calculator

Step 1) Complete the inputs below to get started. Your responses will populate the illustration, which depicts the number of new customers and won deals required to support your revenue objective. Toggle the funnel to switch between sales and marketing.

Step 2) Provide your current conversion rates to calculate your marketing funnel targets.

Step 3) Download your results to share with your team.

Watch How-To Video

Instructions

Answer questions 1, 2, 3 and 4. For more information about each question, mouse over its comment icon, which is a small red triangle.

Your responses will populate the illustration, which depicts the number of new bookings and deals required to support your revenue objective.

Your Sales and Marketing Targets

Sales
Marketing
Instructions

Answer questions 1, 2, 3, 4, 5, and 6. For more information about each question, mouse over its comment icon, which is a small red triangle.

Your responses will populate the illustration, which depicts the number of conversions that need be achieved within each stage of the waterfall to support the number of pipeline deals that need to be generated.

Below the waterfall illustration is a depiction of the cost and revenue per conversion in each waterfall stage based on your demand creation program budget and the number of closed won deals that are required.

Download Result [PDF]
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