Inbound Marketing for Private & Independent Schools

Attract and Engage With Prospective Students Online To Hit Your Enrollment Goals

If you work in admissions, communications, recruitment, or advancement at a private or independent school, then you understand just how challenging it can be to fill your classrooms each year.

Your days are spent managing your school’s image, messaging, branding, website, and print collateral; coordinating admissions and recruitment events; communicating with prospective students and their parents; empowering teachers and other faculty members to act as promoters; and monitoring your progression towards different goals—leaving you with hardly any time at all to devote to topics like digital marketing strategy.

That’s where we come in.

Pepperland Marketing is a growth-driven agency located in Cheshire, Connecticut. We’re passionate about our mission to leverage the inbound marketing methodology to create content (blogs, content offers, landing pages, calls-to-action, social postings, etc.) that guides prospective students and their families through each stage of the school-selection process and enrollment funnel. We position your school as a trusted guide, giving you back control.

Stop viewing digital marketing as a nice-to-have and start viewing it as an essential tool and opportunity to help you reach your goals.

Inbound marketing is transforming the way that the world does business. 

Traditional marketing tactics like cold-calling, spam emails, and interruptive ads have become less effective and more expensive to pursue. In order for your school to stay competitive, you need to shift your strategy to a more customer-centric model. An inbound marketing strategy leverages search engine optimization (SEO), content development, lead nurturing, and other forms of engagement to transform your school into a valuable resource that attracts prospective families and empowers them to apply. 

By embracing the inbound marketing methodology, you’ll:

Search Crawling

Define the Strategy
Who is your ideal student? What questions are they asking? What does their journey look like? How can you facilitate this journey?

Build the Engine
What should your conversion funnel look like? What landing pages, CTAs, and web forms do you need to be successful? What role might automation, lead scoring, and drip campaigns play? What training does your team need to be successful?

Search Indexing

Execute the Campaigns
How will you attract visitors to your website and prompt them to enter your conversion funnel? How will blogging, content creation, and lead nurturing be leveraged to feed your inbound engine?

Not Convinced? Schedule a Free Consultation.

Schedule a consultation with one of our experienced strategists, who will:

  • Ask you about your enrollment goals
  • Discuss the challenges you are currently facing
  • Evaluate your school’s website
  • Understand your current marketing efforts
  • Understand the role that Inbound Marketing can play in your school

In addition to this consultation, you’ll receive a Student Persona Toolkit which you can use to begin understanding your ideal student.

What Goes Into an Inbound Marketing Campaign

  • Persona Research
  • Keyword Research
  • Competitive Analysis
  • Content & Editorial Planning & Strategy
  • Ongoing Blogging
  • Content Offer Development (Ebooks, Checklists, Etc.)
  • Landing Page Development
  • Website Optimization
  • Conversion Funnel Optimization
  • Call-to-Action (CTA) Design & Development
  • Email
  • Lead Nurturing
  • Student Inquiry & Application Management
  • Enrollment Enablement
  • Event Promotion
  • Ads Management (Search, Social, Retargeting)
  • Social Engagement
  • CRM Management

Content Management Systems (CMS) We’ve Mastered:

We’ve supported clients using a range of content management systems, including Blackbaud, Finalsite, HubSpot, WordPress, Drupal, Sharepoint, and others. We’re comfortable and skilled in working with any CMS you might be leveraging.

Here’s How It Works:

1) We Research Your Ideal Applicant and the Journey They and Their Families Go On

In order for your marketing strategy to be successful, they’ve got to be targeted to the audience that you want to attract. That’s what makes student and parent personas—semi-fictional representations of your ideal market—so important.

By asking the right questions, conducting analysis, and speaking to current and former students and their parents, we will guide you in the process of creating accurate personas to influence your marketing efforts.

Start thinking about your personas.

Buyer Persona Examples
Google Search Console Traffic Growth

2. We Increase Qualified Traffic to Your Website

Using this understanding of your personas, increase your website’s visibility in search engines by creating content that your students and their families crave, need, and love.

Our data-driven methodology guides us in the creation of SEO-friendly blog content that ranks highly in search results, gets shared on social media, and gets you in front of more qualified traffic.

Our technical SEO services ensure that your site is well optimized and well-ahead of the competition.

Discuss your needs with our consultants.

3. We Turn Visitors Into Inquiries and Applicants

Capture more qualified applicants and keep prospective families moving down the funnel with premium content offers and custom-designed landing pages and CTAs that drive visitors to take action.

Build a library of assets that will turn your website into a personalized, lead generating machine that’s aligned to serve each stage of the student’s journey.

See if we’re a good fit.

Landing Page Example
Real-Time Measurement and Reporting

4. We Monitor and Report the Impact of Our Efforts in Real Time

Never be in the dark about the performance of your campaigns. As a certified Databox Partner, we can provide you with access to beautiful, real-time dashboards that put all Key Performance Indicators front and center so that your full admissions team and all stakeholders can track your progress towards key enrollment goals.

  • Monitor your campaigns in real-time
  • S.M.A.R.T Goal Tracking
  • Multiple data sources including HubSpot, Facebook and AdWords
  • Mobile app, push notifications, alerts and more

Request a live demo.

5. We Leverage Automation to Remove Friction and Streamline the Student Inquiry Management Process

Nurture your leads closer to sales-readiness with marketing automation. Tailor automated email follow-up to your leads’ behavior, location and interests.

Trace closed-won deals back to the exact keyword that generated the lead to understand the true impact of your campaigns. Track every interaction of each lead, get revisit notifications, and see which pages capture the best leads.

See if we’re a good fit.

Leadflow Automation Example

We’re Trusted By:

Awesome…Simply awesome. Sean and his team were fantastic throughout the process. They diligently researched our online presence and made clear recommendations that were easy to implement. Money spent with Pepperland is money well spent.” –Steve Salvo, IAP-L, CAEP, Trinity Episcopal School – New Orleans

Client Testimonial

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Speak with one of our strategists to learn how inbound can benefit your school

Receive a no-obligation consultation by submitting the form below. You’ll speak with one of our experienced strategists, who will share more about our services and the role that inbound marketing can play in helping you reach your enrollment goals.