If you work in admissions, communications, recruitment, or advancement at a private or independent school, then you understand just how challenging it can be to fill your classrooms each year.
Your days are spent managing your school’s image, messaging, branding, website, and print collateral; coordinating admissions and recruitment events; communicating with prospective students and their parents; empowering teachers and other faculty members to act as promoters; and monitoring your progression towards different goals—leaving you with hardly any time at all to devote to topics like digital marketing strategy.
That’s where we come in.
Pepperland Marketing is a growth-driven agency located in Cheshire, Connecticut. We’re passionate about our mission to leverage the inbound marketing methodology to create content (blogs, content offers, landing pages, calls-to-action, social postings, etc.) that guides prospective students and their families through each stage of the school-selection process and enrollment funnel. We position your school as a trusted guide, giving you back control.
Inbound marketing is transforming the way that the world does business.
Traditional marketing tactics like cold-calling, spam emails, and interruptive ads have become less effective and more expensive to pursue. In order for your school to stay competitive, you need to shift your strategy to a more customer-centric model. An inbound marketing strategy leverages search engine optimization (SEO), content development, lead nurturing, and other forms of engagement to transform your school into a valuable resource that attracts prospective families and empowers them to apply.
By embracing the inbound marketing methodology, you’ll:
Define the Strategy
Who is your ideal student? What questions are they asking? What does their journey look like? How can you facilitate this journey?
Build the Engine
What should your conversion funnel look like? What landing pages, CTAs, and web forms do you need to be successful? What role might automation, lead scoring, and drip campaigns play? What training does your team need to be successful?
Execute the Campaigns
How will you attract visitors to your website and prompt them to enter your conversion funnel? How will blogging, content creation, and lead nurturing be leveraged to feed your inbound engine?
Schedule a consultation with one of our experienced strategists, who will:
In addition to this consultation, you’ll receive a Student Persona Toolkit which you can use to begin understanding your ideal student.
We’ve supported clients using a range of content management systems, including Blackbaud, Finalsite, HubSpot, WordPress, Drupal, Sharepoint, and others. We’re comfortable and skilled in working with any CMS you might be leveraging.
In order for your marketing strategy to be successful, they’ve got to be targeted to the audience that you want to attract. That’s what makes student and parent personas—semi-fictional representations of your ideal market—so important.
By asking the right questions, conducting analysis, and speaking to current and former students and their parents, we will guide you in the process of creating accurate personas to influence your marketing efforts.
Using this understanding of your personas, increase your website’s visibility in search engines by creating content that your students and their families crave, need, and love.
Our data-driven methodology guides us in the creation of SEO-friendly blog content that ranks highly in search results, gets shared on social media, and gets you in front of more qualified traffic.
Our technical SEO services ensure that your site is well optimized and well-ahead of the competition.
Capture more qualified applicants and keep prospective families moving down the funnel with premium content offers and custom-designed landing pages and CTAs that drive visitors to take action.
Build a library of assets that will turn your website into a personalized, lead generating machine that’s aligned to serve each stage of the student’s journey.
Never be in the dark about the performance of your campaigns. As a certified Databox Partner, we can provide you with access to beautiful, real-time dashboards that put all Key Performance Indicators front and center so that your full admissions team and all stakeholders can track your progress towards key enrollment goals.
Nurture your leads closer to sales-readiness with marketing automation. Tailor automated email follow-up to your leads’ behavior, location and interests.
Trace closed-won deals back to the exact keyword that generated the lead to understand the true impact of your campaigns. Track every interaction of each lead, get revisit notifications, and see which pages capture the best leads.
“Awesome…Simply awesome. Sean and his team were fantastic throughout the process. They diligently researched our online presence and made clear recommendations that were easy to implement. Money spent with Pepperland is money well spent.” –Steve Salvo, IAP-L, CAEP, Trinity Episcopal School – New Orleans
Receive a no-obligation consultation by submitting the form below. You’ll speak with one of our experienced strategists, who will share more about our services and the role that inbound marketing can play in helping you reach your enrollment goals.