Inbound Marketing for Private & Independent Schools

Attract and Engage With Prospective Students Online To Hit Your Enrollment Goals

If you work as a marketer, admissions counselor, or enrollment manager at a private or independent school, then you understand just how challenging it can be to fill your classrooms each year. 

Your days are spent managing your school’s image, messaging, branding, website, and print collateral; coordinating admissions and recruitment events; communicating with prospective students and their parents; empowering teachers and other faculty members to act as promoters, and monitoring your progression towards different goals—leaving you with hardly any time at all to devote to topics like marketing strategy.

We can help.  We’re passionate about our mission to leverage the inbound marketing methodology to create self-guided journeys for students and parents, giving them the resources they need to educate themselves and ultimately choose the school that best fits their family. It’s our mission to empower you to pursue inbound marketing, which is why we’ll help you:

  • Define the Strategy
    Who is your ideal student? What does their journey look like?
  • Build the Engine
    What should your conversion funnel look like?
  • Execute the Campaigns
    How will you attract visitors to your website?

Book A Free Consultation



Not Convinced? Schedule a Free Consultation.

Schedule a consultation with one of our experienced strategists, who will:

  • Ask you about your enrollment goals 
  • Discuss the challenges you are currently facing
  • Evaluate your school’s website
  • Understand your current marketing efforts
  • Help you understand the role that Inbound Marketing can play in your school

In addition to this consultation, you’ll receive a Student Persona Toolkit which you can use to begin understanding your ideal student

What Goes Into an Inbound Marketing Campaign:

  • Persona Research
  • Keyword Research
  • Competitive Analysis
  • Content & Editorial Planning & Strategy
  • Ongoing Blogging
  • Content Offer Development (Ebooks, Checklists, Etc.)
  • Landing Page Development
  • Website Optimization
  • Conversion Funnel Optimization
  • Call-to-Action (CTA) Design & Development 
  • Email 
  • Lead Nurturing
  • Student Inquiry & Application Management
  • Enrollment Enablement
  • Event Promotion
  • Ads Management (Search, Social, Retargeting)
  • Social Engagement
  • CRM Management

How to Get Started with Our Inbound Marketing for Schools Services

Here’s How It Works:

1. Identify Student & Parent Personas.

In order for your marketing strategy to be successful, they’ve got to be targeted to the audience that you want to attract. That’s what makes student and parent personas so important. By asking the right questions, conducting analysis, and speaking to current and former students and their parents, we will guide you in the process of creating accurate personas to influence your marketing efforts.

Start thinking about your personas.

2. Increase traffic to your website

Using this understanding of your personas, increase your website’s visibility in search engines by creating content that your students and their families crave, need, and love. Our data-driven methodology guides us in the creation of SEO-friendly blog content that ranks highly in search results, gets shared on social media, and gets you in front of more qualified traffic.

Discuss your needs with our consultants.
Increased Organic Traffic

3. Convert visitors into applicants.

Capture qualified applicants and keep prospective families moving down the funnel with premium content offers and custom-designed landing pages and CTAs that drive visitors to take action. Turn your website into a personalized, lead generating machine that’s aligned to serve each stage of the student’s journey.

See if we’re a good fit.
Landing Page Example

4. Real-Time Measurement & Reporting

Never be in the dark about the performance of your campaigns. As a certified Databox Partner, we can provide you with access to beautiful, real-time dashboards that put all Key Performance Indicators front and center so that your full admissions team and all stakeholders can track your progress towards key enrollment goals.

Request a live demo.
Marketing Dashboard Databox

5. Student Inquiry Management & Automation

Nurture your leads closer to sales-readiness with marketing automation. Tailor automated email follow-up to your leads’ behavior, location and interests. Trace closed-won deals back to the exact keyword that generated the lead to understand the true impact of your campaigns. Track every interaction of each lead, get revisit notifications, and see which pages capture the best leads.

See if we’re a good fit.

We're Trusted By:

Steve Salvo, IAP-L, CAEP

Trinity Episcopal School

“Awesome…Simply awesome. Sean and his team were fantastic throughout the process. They diligently researched our online presence and made clear recommendations that were easy to implement. Money spent with Pepperland is money well spent.”

Debra Arrato

Ice Cream Emergency

Awesome! Experts in their field. Extremely knowledgeable and professional company. They evaluated our programs, analyzed our data, and created and implemented campaigns to meet and exceed our goals. It is a pleasure working with Pepperland.

Sarah Fasolo

Salt Society

“A wonderfully talented group. Professional and timely⁠—they are experts in their field! First choice for all of your company’s marketing needs!”

Speak With One of Our Strategists to Learn How Inbound Can Benefit Your School

Receive a no-obligation consultation by submitting the form below. You’ll speak with one of our experienced strategists, who will share more about our services and the role that inbound marketing can play in helping you reach your enrollment goals.



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