Inbound Marketing for Higher Education

Empowering Colleges & Universities to Meet Enrollment Goals

If you work as a marketer, communications professional, or enrollment manager at a college or university, then you understand just how challenging it can be to fill your programs each year.

Your days are spent managing your school’s image, messaging, branding, website, and print collateral; coordinating admissions and recruitment events; communicating with prospective students; empowering faculty members to act as promoters; and monitoring your progression towards different goals—leaving you with hardly any time at all to devote to topics like marketing strategy.

We can help. We’re passionate about our mission to leverage the inbound marketing methodology to create self-guided journeys for students, giving them the resources they need to educate themselves and ultimately choose the college or university that best fits their needs. It’s our mission to empower you to pursue inbound marketing, which is why we’ll help you:

What Goes Into an Inbound Marketing Campaign:

Persona Research
Keyword Research
Competitive Analysis
Content & Editorial Planning & Strategy
Ongoing Blogging
Content Offer Development (Ebooks, Checklists, Etc.)
Landing Page Development
Website Optimization
Conversion Funnel Optimization
Call-to-Action (CTA) Design & Development
Email
Lead Nurturing
Student Inquiry & Application Management
Enrollment Enablement
Event Promotion
Ads Management (Search, Social, Retargeting)
Social Engagement
CRM Management

1. Identify Student Personas.

In order for your marketing strategy to be successful, they’ve got to be targeted to the audience that you want to attract. That’s what makes student personas so important. By asking the right questions, conducting analysis, and speaking to current and former students, we will guide you in the process of creating accurate personas to influence your marketing efforts.

Start thinking about your personas.

2. Increase traffic to your website.

Using this understanding of your personas, increase your website’s visibility in search engines by creating content that your students crave, need, and love. Our data-driven methodology guides us in the creation of SEO-friendly blog content that ranks highly in search results, gets shared on social media, and gets you in front of more qualified traffic.

Discuss your needs with our consultants.

3. Convert visitors into applicants.

Capture more qualified applicants and keep prospective students moving down the funnel with premium content offers and custom-designed landing pages and CTAs that drive visitors to take action. Build a library of assets that will empower your admissions team to serve as a valuable resource at each stage of the student’s journey.

See if we’re a good fit.

4. Real-Time Measurement & Reporting

Never be in the dark about the performance of your campaigns. As a certified Databox Partner, we can provide you with access to beautiful, real-time dashboards that put all Key Performance Indicators front and center so that your full admissions team and all stakeholders can track your progress towards key enrollment goals.

Request a live demo.

5. Student Inquiry Management & Automation

Nurture your prospects closer to application-readiness with marketing automation. Tailor automated email follow-up to your leads’ behavior, location and interests. Trace closed-won deals back to the exact keyword that generated the lead to understand the true impact of your campaigns. Track every interaction of each lead, get revisit notifications, and see which pages capture the best leads.

See if we’re a good fit.