Once the page is loaded, you must determine what the user will experience as they interact with the elements within your page. It is essential for each click of a button and every link to respond efficiently at the user's request.
The layout stability of your webpage also determines a user's first impression of your website. A smooth and seamless interaction with your site that has no unexpected jumps or interruptions is ultimately responsible for whether visitors are willing to return or never click on your site again.
Our first objective is to audit your website's speed performance and identify which pages and templates are responsible for slow loading times. This is achieved while also determining which particular metrics need to be improved.
The audit will also allow us to discover whether your website has a Largest Contentful Paint, Cumulative Layout Shift, or First Input Delay problem. To investigate further, we will also determine if the website's issues arise on both desktop and mobile - accurately assessing the problem.
We want to remind you that speed is one of several important factors for SEO optimization. Along with a faster website, our technical SEO services will ensure that your site is optimized and well-ahead of the competition.
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Once your website is audited, we identify the specific templates that would benefit from our optimization. This is determined by being aware of the metrics of your website's most valuable pages. By most valuable, we are referring to the high-performing pages with the most traffic growth potential.
With a target page and metric in mind, we will then audit the specific page that will benefit from the optimization. This audit will provide us with a detailed list of possible action steps.
At this stage an expert on our team will zero in on the task that will have the greatest impact on improving the page's speed performance.
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We will then test the changes we made locally to verify the impact on performance. To ensure results, our process will depend on the success of local testing, a staging environment, and production.
After completing those stages, we will verify once again, and if the test is successful, we will log those results into our performance library along with any takeaways or observations that can be applied on other sections of the website.
We continue to fix until we achieve the desired scores and follow the plan of action already established for other templates and pages that need optimization.
Our approach eliminates wasted efforts and provides better visibility to what actually leads to improved scores.
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