Content Marketing Services

Tell your brand’s story in a way that makes your audience want to listen.

You could write the best article, produce the most interesting video, or share the coolest social post, but still not reach your intended audience. Often, telling your brand’s story requires more than creating high-quality content.

Instead, brands need to look to their audience to understand what content they actually want to consume. What questions do they have? What challenges are they facing? What are they excited about? Framing your content around your audience is critical to success–otherwise, even the best message can fall through the cracks.

At the heart of a successful content strategy is content that is:

Relevant
Even though you might think your content is helpful, the only opinion that really matters is that of your ideal audience. So how can you know for sure that your content will resonate? We take a deep dive to learn about the questions and challenges your ideal customers face everyday.
Interesting
On top of giving your audience the content that they’re looking for, your message needs to stand out from your competitors and cut through the noise. Our team is always up on the latest trends and works diligently to research your industry, so that we can implement creative solutions to get your message across.
Discoverable
Not only does your content need to provide value to your audience, but they also need to be able to find it. Our team blends high-quality content creation with SEO best practices to ensure your message is there when your audience needs it.

Because no two businesses are ever exactly the same, the first step in our process is always to understand how your business works, what your ideal customer looks like, and what your short and long-term business goals and objectives are.

Once we have this foundational information, we will work with you to craft a strategy and plan that will allow you to reach those goals. We’ll also use this information to prioritize any content marketing activities, tying potential traffic gains to desired business outcomes.

Here’s how it works:

1. We research your audience.

We begin by getting to know who your ideal customer is—their pains, challenges, opportunities, questions—in order to build an accurate buyer persona that will inform our content marketing efforts.

Learn more about our content marketing services.

2. We conduct keyword research.

Once we know what your ideal customers are looking for, we take a deeper look at the precise ways they go about finding it. Using our robust toolkit (including tools from Ahrefs, SEMrush, and more) we identify a set of high value keywords to drive your next campaign.

Discuss your needs with our consultants.

3. We create a content plan.

Armed with detailed buyer personas and keyword research, we curate a campaign of data-backed topics and opportunities to pursue. This content plan documents the overall strategy for the campaign, key insights gathered from research, and acts as a roadmap for your content marketing efforts.

Request a consultation to see it in action.

4. We execute the content strategy and measure results.

The results of these efforts are continuously monitored and presented to you through a set of real-time dashboards powered by Databox. We’ll also share our expert insights and analysis during weekly calls, so you can always have your finger on the pulse of your content strategy.

See if we're a good fit.