The Stack is a weekly podcast where we share and discuss the latest trends, news, and content from the world of marketing, sales, and tech. In each episode, Sean, Tim, and Ryan sit down to chat about the hard-hitting questions related to sales, marketing, and tech. You can subscribe on iTunes, Soundcloud, Spotify, and Google Play Music.
In this episode, we talk about Wistias new channel feature, how vertical video is taking over social media, and how to capture more leads in 2019. We would love to hear your thoughts so make sure to comment or tweet us at @Sylvestrer1, @SeanHenri, and @Tendrecroppes or @PepperlandMKTG.
Channels from Wistia is a super easy way for you to build and embed an entire library of content right on your website. This helps your audience see more of your content and none of the competitions. You can group and create different channels according to the type of content you want to show for a specific topic or idea.
Wistia Channels are the easiest way to give your audience a professional, can’t-stop-watching experience right on your site.
- Create your own channels to ensure that website visitors are watching your content instead of getting pulled into another video.
- Customize the look of your videos by picking colors and fonts that match your brand.
- Create a central hub for all of your videos to keep your audience engaged.
Buffer Case Studies
The effectiveness of vertical video recordings has been the buzz lately when it comes to social media video marketing. It’s pretty clear that video posts on any social platform are going to get the majority of engagement when side by side a normal text format post. Buffer took this hypothesis and tested the differences between vertical video and square video performance.
Vertical video used to be seen as a mistake —something people do when they forget to turn their phone horizontally while filming — but since the rise of platforms like Instagram Stories, vertical video has taken over and become an innovative way for individuals and businesses to tell stories.
- On Instagram, vertical video accounted for 13 percent more video views and 157 percent more total watch time.
- Vertical video recording also drive more traffic and reduce cost per click.
- While Facebook still leads in video engagement, anyone using Instagram should focus on vertical video recording on their story.
Alex Birkett for Marketing Land
At Pepperland we are always looking for a way to increase lead generation and lead capture by reducing the friction of any process that includes a form, email, or landing page. Alex from Marketing Land went ahead and dug up some research to see what still matters and what we can throw out of our conversion tool-belt.
In 2019, most aspects of lead generation are remarkably similar to years past. Marketers are still using forms and customers are still happy to fill them out (so long as they are well optimized).
- About 50% of marketers say that web forms are their highest source of conversion.
- Having said that, 45% of those marketers don’t run A/B testing on their forms.
- Chatbots and other apps take second place behind web forms but will likely improve with the help of AI.
App Of The Week
QuickTapSurvey is a great application to use if you value customer feedback. You can create custom surveys with your own branding colors for lead capture, research, and customer feedback. If you offer a class, are attending a trade show, or want feedback from your customers on a new venture, QuickTapSurvey is for you.
This app will help skyrocket your customer interaction. You can quickly set up easy to use forms for your customers to reflect on a buying experience, conference, or for easy lead capture. Big or small, this works for any company. -@sylvestrer1
- Total customization that you can match to your branding with professional templates.
- Tons of survey types that help you send auto reply emails, capture signatures, and engage with users.
- Mobile forms makes it easy to send out quick feedback questions.
The Lightning Round: What We’re Reading This Week
In this section, we quickly run through some other updates that we didn’t have enough time to deep-dive on, but we still felt were noteworthy.
- Pinterest’s Redesigned Feed May Drive More Referral Traffic
- Apple buys AI voice startup that helps companies build Alexa and Google Assistant apps
- Do businesses Really Use Google My Business Posts? A Case Study
- Digital Ad Spending To Top Traditional For First Time In 2019
- Changes to Youtube Community Guidelines Strikes – Burning Questions
Listen or watch for new episodes each Friday, or check out the archives to watch past episodes on-demand. Like what you hear? Leave us a review or let us know in the comments!