Marketing Fundamentals

Inbound Marketing Tips, Tactics & Advice

Pepperland Marketing Roundtable

Learn What Goes Into a Great Marketing Strategy

Building your marketing strategy in a way that speaks to your potential customers throughout their buyer’s journey is the single most effective means of growing your business. Here, you’ll find blog posts, how-to guides, walkthroughs, videos, and more that will teach you about:

  • Conducting market research and competitive analysis
  • Developing an effective value proposition and messaging
  • Defining a marketing strategy
  • Executing marketing campaigns

Latest Blog / Recipes

20 Video Conferencing Stats: What it Means for Your Business

09/25/2020
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A lot has changed in 2020. Due to the Covid-19 global pandemic, businesses across virtually every industry have…

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Why Every Marketing Team Needs Editorial Guidelines, and How to Create Your Own

09/21/2020
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Anyone involved in inbound marketing knows creating content is one of the key components to an effective inbound…

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How to Conduct a Brand Voice Audit

09/18/2020
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If it’s been a few years since you last defined and implemented your brand voice across your organization’s…

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11 Reasons Schools Should Use HubSpot

09/18/2020
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From Recruitment and Admissions through Enrollment and Re-Enrollment, HubSpot’s Inbound Marketing Software can benefit your school and empower…

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What is a Brand Voice Chart, and How Do You Use One?

09/17/2020
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If your organization has recently gone through the process of defining a brand voice, that’s great! But defining…

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How to Make Your Monthly Marketing Meetings More Data-Driven

09/11/2020
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As a marketing manager presenting during monthly meetings, it’s important that you’re able to provide insight with the…

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Guides & Walkthroughs

10 of The Best Podcast Hosting Sites of 2020

04/09/2020
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Finding the right fit for your podcast hosting is one of the first steps you will take when…

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How to Craft a Podcast Positioning Statement [3 Easy Steps]

04/01/2020
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When it comes to launching a new podcast for your business, a positioning statement is critical for success.…

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How to Justify a Podcast for your Business

03/30/2020
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Are you looking to start a podcast for your business? It’s critical to evaluate any pitfalls or potential…

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