Marketing Fundamentals

Inbound Marketing Tips, Tactics & Advice

Pepperland Marketing Roundtable

Learn What Goes Into a Great Marketing Strategy

Building your marketing strategy in a way that speaks to your potential customers throughout their buyer’s journey is the single most effective means of growing your business. Here, you’ll find blog posts, how-to guides, walkthroughs, videos, and more that will teach you about:

  • Conducting market research and competitive analysis
  • Developing an effective value proposition and messaging
  • Defining a marketing strategy
  • Executing marketing campaigns

Latest Blog / Recipes

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Indexed, Though Blocked by Robots.txt: How to Fix It

01/21/2021
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If you’re overseeing your company’s technical SEO efforts or you’re tasked with growing traffic to a website, Google…

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Using Hashtags for Your Business

01/18/2021
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Below, we outline why understanding hashtags for social media is important for your business and provide hashtag strategies…

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30 Social Media Statistics for Businesses

01/11/2021
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Social media platforms push us into an incredible digital age where products and connections are just a click…

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Tips to Make Creative Instagram Stories

01/07/2021
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When Snapchat came out in 2013, users were delighted to post pictures and content on their “Snapchat Story”,…

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Best Times to Post on Social Media

01/04/2021
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By scheduling your social media posts to go live when you know your audience is using the network,…

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Conversational Marketing

How to Create a Facebook Page for a Business

12/31/2020
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Facebook Pages offer a variety of features and services that aren’t available to regular profiles, most of which…

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Guides & Walkthroughs

Podcast Topics Guide [8 Examples]

10/28/2020
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Are you interested in starting a new podcast? Or, do you have an established podcast, but need to…

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10 of The Best Podcast Hosting Sites of 2020

04/09/2020
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Finding the right fit for your podcast hosting is one of the first steps you will take when…

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How to Craft a Podcast Positioning Statement [3 Easy Steps]

04/01/2020
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When it comes to launching a new podcast for your business, a positioning statement is critical for success.…

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