Marketing Tips and Strategies

Learn tips, tricks and strategies for developing an effective marketing strategy for your business or organization that captures more traffic, leads and customers.

3 Creative Ways To Fix ‘Soft 404’ Errors On Your Website

February 6th, 2018 Posted by Marketing No Comment yet

A Soft 404 error means that a page on your website is telling the visitor that the page no longer exists, but at the same time you return a 200 response code. Here’s how you can fix the “Submitted URL seems to be a Soft 404” error in Google Search Console to improve your SEO and your visitors’ browsing experience.


A Beginner’s Guide to Fixing Errors in the New Google Search Console

January 28th, 2018 Posted by Marketing 9 comments

Google Search Console is a free tool that helps you identify, troubleshoot, and resolve any issues that Googlebot encounters as it crawls your website. Learn about the most common crawl errors and how you can resolve them in this actionable beginner’s guide.

company meeting

35 Inspirational Marketing Quotes to Motivate Your Team

January 19th, 2018 Posted by Marketing No Comment yet

Sometimes, all it takes to motivate your team is a great quote. Here are some of our favorite quotes by some of the most successful entrepreneurs of all time.

generate manufacturing sales leads

10 Untapped Ways to Generate Leads for Your Manufacturing Business

January 17th, 2018 Posted by Marketing, Sales No Comment yet

Every salesman wants one thing: To close more deals and earn a nice, fat commission. But to close deals, you’ve got to have high-quality leads to pursue—otherwise you’re just wasting your time. With that in mind, here are 9 genius ways that you can generate leads for your manufacturing business.

content in higher education marketing

The Role Content Plays in Marketing for Higher Education

January 9th, 2018 Posted by Marketing No Comment yet

Content marketing should play a critical role in the marketing and recruitment efforts for your college or university. Learn how higher education institutions are leveraging content and inbound marketing to increase traffic and convert more visitors into inquiries, applicants and enrolled students.

9 Stellar Examples of Editorial Mission Statements

December 1st, 2017 Posted by Marketing No Comment yet

Writing an editorial mission statement for your website or blog can be hard. Here are 9 great examples that you can use to get your creative juices flowing.

Tools for Content marketers

27 Free or Cheap Tools Content Marketers Need to Be Using in 2018

November 27th, 2017 Posted by Marketing No Comment yet

In today’s marketing world, content creation is king. Here are some tools content marketers can use to work faster and smarter to reach more people.

Content Pillar Page Examples

9 Epic Content Pillar Page Examples (And Why They Work)

November 26th, 2017 Posted by Marketing No Comment yet

Creating a Pillar Page can be a powerful way to increase your reach in organic search results and capture more leads. See several examples of what effective pages look like to gain inspiration for your own. Identify the common features, characteristics and elements.

Topic Cluster Strategy

How To Measure The Performance of Topic Clusters

November 20th, 2017 Posted by Marketing No Comment yet

Learn how to measure the impact and performance of your topic clusters and pillar pages using HubSpot and Google Analytics. By analyzing the outcomes of your efforts, you can show the impact you’re having on organizational goals, and justify further investment into the approach.

2018 marketing trends

4 Marketing Trends to Look Out For in 2018

November 14th, 2017 Posted by Marketing No Comment yet

The new year is right around the corner. With that in mind, here are the big marketing trends you should be keeping an eye on for 2018 and beyond.

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