Pillar pages and topic clusters have been called the “next big thing” for marketers, but what exactly are they? How will you know if your business needs one? What should it be about? How do you actually make one? In this guide, we walk you through the process of creating your very own pillar page, from start to finish.

Establishing a brand voice that speaks to your customers, captures your company culture, and differentiates you from the competition is one of the most important things you can do for your company. Here’s a step-by-step guide (and free worksheet!) to help you identify your own unique brand voice.

Did you build your business’s Facebook page as a personal profile instead of a business page? That’s a mistake. Here’s our step-by-step guide answering the questions: How do I convert a personal profile into a Facebook business page? How can I merge my personal profile with an existing business page?

Starting to work with an inbound marketing agency is an exciting time, but also one that brings with it a lot of questions. Here’s everything you can expect to happen when you start working with Pepperland Marketing.

Choosing a topic for your Pillar Page, ebook, or next marketing campaign is step #1 in the content creation process, and often the most challenging and debated step.

Trust. It’s one of the most important ingredients to a successful brand. But how can brands build trust with the potential buyers, and how can they continue to facilitate trust once they’ve made a sale? Creating valuable, trustworthy content is one way to get there.

Are you tired of creating content and then watching it do nothing for your business in terms of search and social? We feel you. But that doesn’t mean that you should stop creating content: It simply means that you need to change your focus and create content specifically designed to perform well.

A Soft 404 error means that a page on your website is telling the visitor that the page no longer exists, but at the same time you return a 200 response code. Here’s how you can fix the “Submitted URL seems to be a Soft 404” error in Google Search Console to improve your SEO and your visitors’ browsing experience.

Google Search Console is a free tool that helps you identify, troubleshoot, and resolve any issues that Googlebot encounters as it crawls your website. Learn about the most common crawl errors and how you can resolve them in this actionable beginner’s guide.

Sometimes, all it takes to motivate your team is a great quote. Here are some of our favorite quotes by some of the most successful entrepreneurs of all time.