Marketing Fundamentals

Inbound Marketing Tips, Tactics & Advice

Pepperland Marketing Roundtable

Learn What Goes Into a Great Marketing Strategy

Building your marketing strategy in a way that speaks to your potential customers throughout their buyer’s journey is the single most effective means of growing your business. Here, you’ll find blog posts, how-to guides, walkthroughs, videos, and more that will teach you about:

  • Conducting market research and competitive analysis
  • Developing an effective value proposition and messaging
  • Defining a marketing strategy
  • Executing marketing campaigns

Latest Blog / Recipes

How to Set SMART Goals for Your Content Marketing Strategy

07/01/2020
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Having clear goals in place for your content marketing campaigns will help guide your efforts and make it…

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How to Create an Editorial Calendar

06/30/2020
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How do you create an editorial calendar? Is one platform better than another when it comes to your…

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How to Identify Gaps In Your Enrollment Funnel

06/26/2020
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The enrollment funnel—sometimes called the admissions funnel or enrollment management funnel—is a key part of the inbound enrollment…

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On-Page SEO: 12 Ranking Factors

06/26/2020
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If you’re reading this blog post you’re most likely trying to improve your rankings in organic search with…

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How to Set (and Achieve) Your Email Marketing Goals

06/24/2020
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Having clear goals in place for your email marketing campaigns will help guide your efforts and make it…

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12 Examples of SMART Marketing Goals

06/22/2020
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SMART goals provide a framework for your marketing efforts, maximizing your potential for success. They keep your team…

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Guides & Walkthroughs

10 of The Best Podcast Hosting Sites of 2020

04/09/2020
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Finding the right fit for your podcast hosting is one of the first steps you will take when…

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How to Craft a Podcast Positioning Statement [3 Easy Steps]

04/01/2020
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When it comes to launching a new podcast for your business, a positioning statement is critical for success.…

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How to Justify a Podcast for your Business

03/30/2020
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Are you looking to start a podcast for your business? It’s critical to evaluate any pitfalls or potential…

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