Marketing Fundamentals

Inbound Marketing Tips, Tactics & Advice

Pepperland Marketing Roundtable

Learn What Goes Into a Great Marketing Strategy

Building your marketing strategy in a way that speaks to your potential customers throughout their buyer’s journey is the single most effective means of growing your business. Here, you’ll find blog posts, how-to guides, walkthroughs, videos, and more that will teach you about:

  • Conducting market research and competitive analysis
  • Developing an effective value proposition and messaging
  • Defining a marketing strategy
  • Executing marketing campaigns

Latest Blog / Recipes

What Is an SEO Audit & What Does It Include?

04/19/2021
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An SEO audit can be one of the most powerful insights into a website's health and the SEO…

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Simple Guide to Creating a New Facebook Ad Account

03/15/2021
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Facebook is a powerful tool that can help your business reach its target audience. With it, you can…

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7 Social Media Tips for Small Businesses

03/02/2021
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Creating social media accounts on Facebook, Instagram, YouTube, Snapchat, Twitter, TikTok, etc. are all free. That means that…

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6 Strategies to Boost Social Media Engagements

03/02/2021
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The term social media engagement refers to various actions that your social media audience takes that shows they…

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How to Make a YouTube Channel for Your Business

02/19/2021
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Adding a YouTube channel to your business’s social media strategy is a great way to grow your online…

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How to Make an Instagram Account for Your Business

02/19/2021
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Making a Business Instagram account, or switching your current Instagram account from Personal to Business, is a great…

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Guides & Walkthroughs

Podcast Topics Guide [8 Examples]

10/28/2020
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Are you interested in starting a new podcast? Or, do you have an established podcast, but need to…

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10 of The Best Podcast Hosting Sites of 2020

04/09/2020
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Finding the right fit for your podcast hosting is one of the first steps you will take when…

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How to Craft a Podcast Positioning Statement [3 Easy Steps]

04/01/2020
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When it comes to launching a new podcast for your business, a positioning statement is critical for success.…

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