Marketing Tips and Strategies

Learn tips, tricks and strategies for developing an effective marketing strategy for your business or organization that captures more traffic, leads and customers.

How to Create Topic Clusters and Pillar Pages

How to Create Topic Clusters and Pillar Page Content: A Tactical Guide for Growth-Driven Marketers

June 18th, 2018 Posted by Marketing No Comment yet

Pillar pages and topic clusters have been called the “next big thing” for marketers, but what exactly are they? How will you know if your business needs one? What should it be about? How do you actually make one? In this guide, we walk you through the process of creating your very own pillar page, from start to finish.


How to Identify Your Company’s Brand Voice (and Use it to Create Awesome Content)

June 15th, 2018 Posted by Marketing No Comment yet

Establishing a brand voice that speaks to your customers, captures your company culture, and differentiates you from the competition is one of the most important things you can do for your company. Here’s a step-by-step guide (and free worksheet!) to help you identify your own unique brand voice.

How to Convert Your Facebook Profile Page Into a Business Page

How to Convert Your Facebook Profile Page Into a Business Page

May 15th, 2018 Posted by Marketing No Comment yet

Did you build your business’s Facebook page as a personal profile instead of a business page? That’s a mistake. Here’s our step-by-step guide answering the questions: How do I convert a personal profile into a Facebook business page? How can I merge my personal profile with an existing business page?


What to Expect When Working With an Inbound Marketing Agency

April 9th, 2018 Posted by Marketing 2 comments

Starting to work with an inbound marketing agency is an exciting time, but also one that brings with it a lot of questions. Here’s everything you can expect to happen when you start working with Pepperland Marketing.

PIllar Page Topic Ideas

How to Pick A Topic for Your Pillar Page

April 6th, 2018 Posted by Marketing No Comment yet

Choosing a topic for your Pillar Page, ebook, or next marketing campaign is step #1 in the content creation process, and often the most challenging and debated step.

How to Build Brand Trust with Content Marketing

March 14th, 2018 Posted by Marketing No Comment yet

Trust. It’s one of the most important ingredients to a successful brand. But how can brands build trust with the potential buyers, and how can they continue to facilitate trust once they’ve made a sale? Creating valuable, trustworthy content is one way to get there.

Create Content That Ranks and Gets Shared in 2018

How Marketers Can Create Content That Ranks AND Gets Shared in 2018

March 1st, 2018 Posted by Marketing 1 comment

Are you tired of creating content and then watching it do nothing for your business in terms of search and social? We feel you. But that doesn’t mean that you should stop creating content: It simply means that you need to change your focus and create content specifically designed to perform well.

3 Creative Ways To Fix ‘Soft 404’ Errors On Your Website

February 6th, 2018 Posted by Marketing No Comment yet

A Soft 404 error means that a page on your website is telling the visitor that the page no longer exists, but at the same time you return a 200 response code. Here’s how you can fix the “Submitted URL seems to be a Soft 404” error in Google Search Console to improve your SEO and your visitors’ browsing experience.


A Beginner’s Guide to Fixing Errors in the New Google Search Console

January 28th, 2018 Posted by Marketing 29 comments

Google Search Console is a free tool that helps you identify, troubleshoot, and resolve any issues that Googlebot encounters as it crawls your website. Learn about the most common crawl errors and how you can resolve them in this actionable beginner’s guide.

company meeting

35 Inspirational Marketing Quotes to Motivate Your Team

January 19th, 2018 Posted by Marketing No Comment yet

Sometimes, all it takes to motivate your team is a great quote. Here are some of our favorite quotes by some of the most successful entrepreneurs of all time.


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