Topic Clusters Tips, Tricks and Strategies

How to Create Topic Clusters and Pillar Pages

How to Create Topic Clusters and Pillar Page Content: A Tactical Guide for Growth-Driven Marketers

June 18th, 2018 Posted by Marketing 2 comments

In this step-by-step guide, we walk you through the process of creating your very own pillar page and topic clusters, from start to finish.

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How to Pick A Topic for Your Pillar Page

April 6th, 2018 Posted by Marketing No Comment yet

Choosing a topic for your Pillar Page, ebook, or next marketing campaign is step #1 in the content creation process, and often the most challenging and debated step.

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9 Epic Content Pillar Page Examples (And Why They Work)

November 26th, 2017 Posted by Marketing 2 comments

Creating a Pillar Page can be a powerful way to increase your reach in organic search results and capture more leads. See several examples of what effective pages look like to gain inspiration for your own. Identify the common features, characteristics and elements.

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How To Measure The Performance of Topic Clusters

November 20th, 2017 Posted by Marketing No Comment yet

Learn how to measure the impact and performance of your topic clusters and pillar pages using HubSpot and Google Analytics. By analyzing the outcomes of your efforts, you can show the impact you’re having on organizational goals, and justify further investment into the approach.

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The 3 Types of Content Pillar Pages & When to Use Them

September 22nd, 2017 Posted by Marketing No Comment yet

Interested in creating a pillar content strategy for your website? Here are the 3 types of pillar content you should consider: The 10X Pillar, Sub-Topic-Pillar, and Resource Pillar Pages

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The Pros and Cons of Pillar Content

September 21st, 2017 Posted by Marketing No Comment yet

Wondering if Pillar Content is the right marketing strategy for you? Here are all of the pros and cons of pillar content that you should consider.

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Pillar Content vs. Cornerstone Content vs. Flagship Content: What’s the Difference?

September 21st, 2017 Posted by Marketing 1 comment

Pillar content is the hot new thing in content marketing. But what exactly is it, and how does it differ from cornerstone content and flagship content? Truth is…

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