Increasing Traffic Tips, Tricks and Strategies

How to Create Topic Clusters and Pillar Pages

How to Create Topic Clusters and Pillar Page Content: A Tactical Guide for Growth-Driven Marketers

June 18th, 2018 Posted by Marketing 2 comments

In this step-by-step guide, we walk you through the process of creating your very own pillar page and topic clusters, from start to finish.

PIllar Page Topic Ideas

How to Pick A Topic for Your Pillar Page

April 6th, 2018 Posted by Marketing No Comment yet

Choosing a topic for your Pillar Page, ebook, or next marketing campaign is step #1 in the content creation process, and often the most challenging and debated step.

3 Creative Ways To Fix ‘Soft 404’ Errors On Your Website

February 6th, 2018 Posted by Marketing 3 comments

A Soft 404 error means that a page on your website is telling the visitor that the page no longer exists, but at the same time you return a 200 response code. Here’s how you can fix the “Submitted URL seems to be a Soft 404” error in Google Search Console to improve your SEO and your visitors’ browsing experience.


A Beginner’s Guide to Fixing Errors in the New Google Search Console

January 28th, 2018 Posted by Marketing 51 comments

Google Search Console is a free tool that helps you identify, troubleshoot, and resolve any issues that Googlebot encounters as it crawls your website. Learn about the most common crawl errors and how you can resolve them in this actionable beginner’s guide.


9 Epic Content Pillar Page Examples (And Why They Work)

November 26th, 2017 Posted by Marketing 2 comments

Creating a Pillar Page can be a powerful way to increase your reach in organic search results and capture more leads. See several examples of what effective pages look like to gain inspiration for your own. Identify the common features, characteristics and elements.


How To Measure The Performance of Topic Clusters

November 20th, 2017 Posted by Marketing No Comment yet

Learn how to measure the impact and performance of your topic clusters and pillar pages using HubSpot and Google Analytics. By analyzing the outcomes of your efforts, you can show the impact you’re having on organizational goals, and justify further investment into the approach.


The 3 Types of Content Pillar Pages & When to Use Them

September 22nd, 2017 Posted by Marketing No Comment yet

Interested in creating a pillar content strategy for your website? Here are the 3 types of pillar content you should consider: The 10X Pillar, Sub-Topic-Pillar, and Resource Pillar Pages


The Pros and Cons of Pillar Content

September 21st, 2017 Posted by Marketing No Comment yet

Wondering if Pillar Content is the right marketing strategy for you? Here are all of the pros and cons of pillar content that you should consider.


Pillar Content vs. Cornerstone Content vs. Flagship Content: What’s the Difference?

September 21st, 2017 Posted by Marketing 1 comment

Pillar content is the hot new thing in content marketing. But what exactly is it, and how does it differ from cornerstone content and flagship content? Truth is…


9 Signs You Need Help with Your Pay-Per-Click Campaigns

November 3rd, 2016 Posted by Marketing No Comment yet

Seeing a low ROI on your PPC campaigns? Check out this article to see if you’re making one of the nine very common mistakes and see our tips on how to resolve your issue.

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