The Pepperland Blog

Social media has become an essential part of our daily lives and transformed the way higher education institutions...

If you’re reading this you may be asking yourself, “Does my school really need landing pages?” The answer is yes!...

If it’s been a few years since you last defined and implemented your brand voice across your organization’s content...

If your organization has recently gone through the process of defining a brand voice, that’s great! But defining your...

If you want to improve your content marketing efforts, a thorough content audit is a great place to start. And, one of...

Return on investment has always been the defining factor for nearly every marketing campaign, especially when it comes...

An editorial calendar is more than just a scheduling document. It holds a lot of information that you can use to better...

Marketing goals will provide a roadmap for your marketing efforts, further align your efforts with key business...

Content is a great way for a website to increase traffic, drive leads, and boost outreach. However, without the proper...

Writing a blog for your school’s website is a great way to generate traffic, drive prospects to school events, and...

We’ve all heard the phrase “a goal without a plan is just a wish” and the same can be said when it comes to school...

When it comes to launching a new podcast for your business, a positioning statement is critical for success. These...