Google Analytics Tips, Tricks and Strategies

Web Analytics Audit

Is a Web Analytics Audit Worth It? [Cost, Scope and Benefits]

February 11th, 2018 Posted by Analytics No Comment yet

A web analytics audit is a comprehensive review of the quality of your data, the implementation of your tracking code, and the configuration of your tool. But is it worth it? What will the cost be? How should you scope it? What other considerations should you plan for?


How to Measure Call-to-Action Impressions Using Google Tag Manager

October 26th, 2017 Posted by Analytics 1 comment

You know that your blog traffic has gone up, but you’re not hitting your lead generation goals. What gives? The answer might lie in the placement of your CTA’s. Here’s how to find out.


How to Know If Your Google Analytics Metrics Are Any Good – The Stack Ep. #11 [Show Notes]

July 28th, 2017 Posted by Analytics No Comment yet

In this week’s episode, we share tips and tricks for comparing and benchmarking Google Analytics data to answer a simple question: Are your numbers good, or bad?


How to Capture Google Analytics Traffic Source Data with HubSpot Forms

May 5th, 2017 Posted by Analytics, Hubspot 9 comments

Sometimes the Original Source data that HubSpot provides you with just isn’t enough. Enjoy this step-by-step guide for capturing Google Analytics traffic source data in hidden HubSpot form fields.

2 Completely Free Ways to See Which Companies Are Secretly Browsing Your Website

February 2nd, 2017 Posted by Analytics, Sales No Comment yet

It always pays to know who is viewing your website. Here are 2 free tools that you can use to figure out which companies are browsing your site.


Using Google Analytics for Conversion-Rate Optimization: A Step-By-Step Guide (Part 1 of 3)

January 30th, 2016 Posted by Analytics No Comment yet

Google Analytics is among the most powerful tools a digital marketer can utilize for success. Set it up correctly, and it enables you to see insights about your website audience, where your visitors come from, and which pages on your site they frequent.


Uncover Your Visitor’s Intent With These 4 Tactics

January 22nd, 2016 Posted by Marketing No Comment yet

Uncovering your visitor’s intent is easier than ever. Here are 4 things you can do today to start speaking to and learning from your website’s visitors.


Inside The New Google Analytics “User Explorer” Report

March 31st, 0203 Posted by Analytics No Comment yet

UPDATE (5/6/16): This report is now out of beta, and should be accessible to most if not all users.

Google Analytics has released an extremely interesting new report in Beta, called “User Explorer” and the “User Report”. The report places a user’s activity in a timeline view, along with a profile photo and key facts like the user’s acquisition date, acquisition channel, device type, and their custom dimensions.

Google Analytics User Explorer Beta Profile view

This report closely resembles the type of timeline view many would expect to find in a marketing automation platform like HubSpot, Pardot or Marketo, or a customer analytics tool like Kissmetrics or Mixpanel.

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The report defaults to a view that shows you the top Client ID’s by count of sessions during the selected time period, along with a set of useful metrics like their average session duration, # of transactions, and goal conversion rate.

Google Analytics User Explorer Beta

The fact that there is a profile silhouette implies that GA may allow integration with other systems to pull in a user’s profile, but time will tell if this turns out to be true.

It’s easy to imagine how useful this report will be, whether it’s identifying your most valuable ecommerce customers, or a publication’s most avid readers.

At the time the report remains in beta and is only available to select users. There is no word on when it will be released more widely, but we’ll add to this post as we learn more.

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