The Pepperland Blog

One of the largest components of a marketer’s job is to funnel high-quality leads to the sales team. But in today’s...

For your sales and marketing efforts to be truly effective, you’re going to have to put in the hard work of aligning...

If you’re involved in sales in today’s world, then chances are you either use a CRM or are considering using one, and...

For a number of reasons, marketers get the short end of the stick when it comes to the respect department.

When modern customer relationship management solutions (CRMs) first burst onto the scene in the early 2000s, they...

Every manager wants their sales team to do one thing—sell more—but this is often easier said than done. Truth is, to be...

The ultimate goal of your marketing team is (or at least should be) to help generate more qualified leads for the sales...

If you had to boil down the purpose of your marketing team into a single sentence, what would it be? My guess is that...

If you are a business owner, I’m sure that you’re familiar with competition between your Sales and Marketing teams....

If you’re working in sales today, then you know as well as everyone that cold-calling is as good as dead. Now that...

It’s no secret that the sales process has been changing dramatically over the last decade. Buyers are becoming more and...

A Customer Relationship Management program (CRM) is a powerful tool. It keeps information about customers centralized...