The Pepperland Blog

A marketing scorecard is a data-driven marketing measurement tool that aligns activities to business strategy and...

Today’s buyers conduct most of their research online, making it critical that you’re able to understand how people are...

A CRM can be a truly amazing asset for a sales team to use. They allow for increased efficiencies in the selling...

Have you taken a close look at the state of your CRM lately? Is your sales team keeping up with their tasks? Are all...

Marketing email automation is a truly powerful tool for today’s marketers and salespeople: When used correctly, it can...

Annual strategy sessions are a staple in the calendars of most educational marketing and admissions teams. Yet, these...

Conversion rate optimization is much more than a task on your to-do list and one which does not limit itself to time....

In any industry, pay-per-click campaigns can play a vital role in your marketing strategy to increase your online...

Let’s cut to the chase: working with a Google Ads agency will increase your ROI.

How many hours of ads do you think you have watched in your lifetime thus far? I’m guessing the number is quite bigger...

If you have considered PPC, you are one step closer to delivering a successful inbound marketing strategy. The buzz...

If you’re finding yourself struggling with managing your own PPC campaigns on top of running an inbound marketing...