The Pepperland Blog

You probably already know what student personas are and why they’re important to your marketing efforts. Now it’s time...

When it comes to growing your university’s overall outreach to future, current and former students, enhancing your...

When it comes to increasing enrollment for independent schools, the marketing playbook has changed. With the digital...

The first step in creating an inbound marketing plan for your college or university should always be to start with an...

An entrepreneurial spirit is becoming increasingly common among Millennials and Gen Zers – could this be due to the...

As consumer behavior continues to shift alongside evolving technology, brands need to stay on top of the latest trends...

The world of marketing is constantly changing. Search engine algorithms evolve, new social media features appear, and...

So you’ve just created an amazing new ebook that you’ve spent several weeks researching, writing, and illustrating with...

Back in 1996, Bill Gates wrote an essay in which he declared that “Content is King” on the internet. Twenty years...

So you’ve decided to work with an inbound marketing agency. That’s great! Inbound marketing is a fantastic way to build...

If you’re a marketer, then you’ve probably been tracking your organic search keyword rankings for as long as you can...

When it comes to becoming a more data-driven marketing team, web analytics tools like Google Analytics, Google Tag...