[Free Template] How to Set SMART Marketing Goals

06/15/2020
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Marketing goals will provide a roadmap for your marketing efforts, further align your efforts with key business...

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3 Marketing Strategies to Increase Student Enrollment You Might be Missing

06/09/2020
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In this article, we’ll discuss three marketing strategies to increase student enrollment that you might be missing. You...

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5 Examples of College Student Personas for Enrollment Marketing

06/04/2020
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With rapid changes in technology and individual preference, the way that people make decisions of all sizes is evolving...

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Tips for Conducting a Virtual Graduation

05/08/2020
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Due to the Covid-19 pandemic, schools must rethink how they conduct annual events, such as award ceremonies and...

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The Best CMS [Our Top Picks]

04/27/2020
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A content management system, or CMS, is software used to create and manage digital content. There are dozens of CMS...

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How To Set Up the Zoom Webinar & HubSpot Integration

04/17/2020
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With virtual meetings and people working from home continuing to grow, it makes sense why you landed on this article....

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10 Common Mistakes to Avoid for First-Time Webinar Hosts

04/15/2020
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It’s no secret that technology has dramatically improved the way we communicate and interact with each other. In order...

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5 Brand Voice Examples to Inspire Your Own

03/31/2020
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If you were to strike up a conversation with your favorite brand, what would they say? Envision this brand as a person:...

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The Best KPIs to Track for Each of Your Marketing Goals

03/05/2020
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Key Performance Indicators (KPI’s) are one of the most important elements of an effective marketing strategy, yet so...

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How to Define & Use Your Company's Brand Voice

03/03/2020
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Your brand voice encapsulates who your company is and how you communicate with your potential customers, clients, or...

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Buyer Persona Template: What Goes Into a Great Persona

02/20/2020
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An accurate buyer persona is a hallmark of a high-quality inbound marketing campaign. Without one, it will be...

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Why You Should Market Your School Through Inbound Marketing

02/10/2020
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Reaching prospective students can be one of the most challenging aspects of enrollment marketing for private and...

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