10 KPIs that Higher Education Marketers Should Be Tracking

07/21/2020
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Having clear goals in place for your enrollment marketing strategy will help to guide your efforts and boost...

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9 Content Marketing KPIs You Need to Track

07/17/2020
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According to a recent study by SEMrush, 77 percent of companies say they have a content marketing strategy in place.

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3 Key Elements of a Successful Enrollment Marketing Plan

07/16/2020
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Creating an enrollment marketing plan is the first step toward launching a successful inbound marketing campaign for...

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The Top 10 Email Marketing KPIs to Measure Campaign Success

07/13/2020
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Email marketing is one of the most effective marketing channels today and boasts one of the highest ROIs in the...

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4 Factors to Consider When Mapping the Student Journey

07/10/2020
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In the world of inbound marketing it’s common practice to create a map of the buyer’s journey. For higher education...

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How To Create Your Modern Inbound Marketing Campaign

07/09/2020
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The ways in which potential customers research their options and ultimately make a purchase are constantly shifting,...

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How to Set SMART Marketing Goals for Your Enrollment Funnel

07/08/2020
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Having clear goals in place for your enrollment marketing strategy will help guide your efforts and make it easier for...

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How to Set SMART Goals for Your Content Marketing Strategy

07/01/2020
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Having clear goals in place for your content marketing campaigns will help guide your efforts and make it easier for...

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How to Identify Gaps In Your Enrollment Funnel

06/26/2020
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Each and every stage of the enrollment funnel plays an important role in overall performance. As an enrollment...

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On-Page SEO: 15 Tips

06/26/2020
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If you’re reading this blog post, you’re likely trying to improve your rankings in organic search with the goal of...

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How to Set (and Achieve) Your Email Marketing Goals

06/24/2020
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Having clear goals in place for your email marketing campaigns will help guide your efforts and make it easier for you...

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12 SMART Marketing Goals Examples

06/22/2020
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No matter where you are in your career—or life—setting goals is a constant expectation. Without goals, you’ll lack a...

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