Just about anyone could make a Google Ads account, take Google’s certification, and call themselves a “PPC expert”. But...
Hello Everyone! I’m Kseniya, Pepperland Marketing’s newest team member. I am an upcoming senior (already!?) marketing...
You’ve probably realized the importance of inbound marketing by now, but the problem is making it work for you without...
Buyer personas give you a snapshot of your ideal customer and allow you to better understand their challenges that your...
In order to optimize your website for conversion, you first need to find out what will push your audience to convert....
Student personas are semi-fictional representations of your ideal student applicant, covering everything from basic...
Conversion rate optimization deals with increasing the percentage of your website visitors who take the desired action...
Google Analytics is one of the most powerful conversion-rate optimization tools available to marketers. Knowing more...
Engaging with your visitors online will allow you to easily guide them directly to what they’re looking for. To uncover...
Marketing trends and techniques are constantly changing, meaning that marketers should always be open to learning....
Inbound marketing is undoubtedly more effective than traditional marketing tactics, yet it can be difficult to persuade...
Marketing scorecards allow marketing teams to monitor their progress against their goals in real-time. With a...
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