How to Meaningfully Connect with Prospective Student Families

11/01/2024
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How can we really connect with prospective families in a way that makes them choose us over all the other options? The...

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Is Advertising Your School on Niche Review Sites Worth It?

10/24/2024
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As an enrollment marketer, you’ve no doubt come across school review and comparison websites like Niche, Great Schools,...

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Search Ads: What Private School Marketers Need to Know

08/01/2024
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Google Ads is a dynamic platform constantly updated with new features and improvements. However, when you start to...

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Improving School Search Ad Performance: Give Prospective Parents What They Want

06/30/2024
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When schools advertise on Google or other search engines, it’s all too easy to burn through a few thousand dollars...

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Marketing as a Guide: A New Way to Recruit and Retain Student Families

06/19/2023
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“I know that I’m also speaking for my daughter when I say that we couldn’t be more thrilled with our choice in this...

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How Website Traffic Is Affecting PK-12 Enrollment and How to Fix It

04/01/2022
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It’s beginning to sound like a broken record in education enrollment: numbers are down. Census data has long warned of...

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Benefits of Long-Term Content Planning for Schools

10/23/2020
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Regularly publishing content for any organization, regardless of the industry, is a great way to increase website...

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11 Reasons Schools Should Use HubSpot

09/18/2020
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More than 86,000 customers in over 120 countries use HubSpot’s software, services, and support to transform the way...

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Creating an Editorial Calendar for Schools

05/22/2020
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Writing a blog for your school’s website is a great way to generate traffic, drive prospects to school events, and...

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Creating a Successful Blog Post for a School

05/19/2020
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Creating a blog is an outstanding way to grow your reach within the local community and beyond. For independent...

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Why You Should Market Your School Through Inbound Marketing

02/10/2020
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Reaching prospective students can be one of the most challenging aspects of enrollment marketing for private and...

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Student Persona Interview Guide: 40 Questions to Ask

02/07/2020
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You probably already know what student personas are and why they’re important to your marketing efforts. Now it’s time...

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