How to use an Editorial Calendar to Conduct a Content Audit

09/02/2020
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If you want to improve your content marketing efforts, a thorough content audit is a great place to start. And, one of...

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4 Simple Ways to Measure Marketing Effectiveness

08/26/2020
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It’s important for marketers to know whether or not their marketing strategies are doing what they’re supposed to do....

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Content Marketing ROI: How to Track Your Blog’s Performance

08/17/2020
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Return on investment has always been the defining factor for nearly every marketing campaign, especially when it comes...

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Using SMART Goals to Enhance Your Inbound Marketing Strategy

08/17/2020
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The goals that you set for your inbound marketing strategy should be specific, measurable, attainable, relevant, and...

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How to Manage an Editorial Calendar

08/04/2020
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An editorial calendar is more than just a scheduling document. It holds a lot of information that you can use to better...

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How To Calculate Marketing’s Contribution To Business Goals

08/03/2020
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As a marketing manager, it’s important that you’re able to speak to the value of marketing for your organization. To do...

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Editorial Calendar Templates [5 Examples + FREE Download]

07/14/2020
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When it comes to content marketing, organization is critical. That’s why an editorial calendar is absolutely essential...

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How to Set (and Achieve) Your Email Marketing Goals

06/24/2020
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Having clear goals in place for your email marketing campaigns will help guide your efforts and make it easier for you...

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12 SMART Marketing Goals Examples

06/22/2020
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No matter where you are in your career—or life—setting goals is a constant expectation. Without goals, you’ll lack a...

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Marketing for Higher Education: Why It’s Time To Shift To Inbound

06/18/2020
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In today’s environment where students can find college-related information online with the click of a mouse, inbound...

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[Free Template] How to Set SMART Marketing Goals

06/15/2020
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Marketing goals will provide a roadmap for your marketing efforts, further align your efforts with key business...

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Creating an Editorial Calendar for Schools

05/22/2020
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Writing a blog for your school’s website is a great way to generate traffic, drive prospects to school events, and...

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