Marketing for Higher Education: Why It’s Time To Shift To Inbound

06/18/2020
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In today’s environment where students can find college-related information online with the click of a mouse, inbound...

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3 Marketing Strategies to Increase Student Enrollment You Might be Missing

06/09/2020
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In this article, we’ll discuss three marketing strategies to increase student enrollment that you might be missing. You...

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5 Examples of College Student Personas for Enrollment Marketing

06/04/2020
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With rapid changes in technology and individual preference, the way that people make decisions of all sizes is evolving...

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Creating an Editorial Calendar for Schools

05/22/2020
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Writing a blog for your school’s website is a great way to generate traffic, drive prospects to school events, and...

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Creating a Successful Blog Post for a School

05/19/2020
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Creating a blog is an outstanding way to grow your reach within the local community and beyond. For independent...

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Tips for Conducting a Virtual Graduation

05/08/2020
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Due to the Covid-19 pandemic, schools must rethink how they conduct annual events, such as award ceremonies and...

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Student Persona Interview Guide: 40 Questions to Ask

02/07/2020
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You probably already know what student personas are and why they’re important to your marketing efforts. Now it’s time...

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7 Conferences Marketers in Higher Education should Consider in 2020

01/06/2020
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When it comes to growing your university’s overall outreach to future, current and former students, enhancing your...

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4 Steps to Creating More Accurate Student Personas

11/05/2019
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The first step in creating an inbound marketing plan for your college or university should always be to start with an...

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50 Blog Topic Ideas for Colleges and Universities

07/10/2017
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It’s no secret that the role of content in higher education marketing is significant. Maintaining a regularly updated...

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5 Ways to Get More Value from Your University’s Thank You Pages

07/03/2017
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Great job! A prospective student has clicked on a content offer on your website, is intrigued, and submits a form to...

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5 Rules of Effective CTAs in Higher Ed Marketing

06/26/2017
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The kind of content your university produces should align with the curiosity and needs of your ideal students. For this...

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