The Pepperland Blog

As you produce content for your website, are you addressing people who are CEO’s of their business or a recent college...

Buyer personas give you a snapshot of your ideal customer and allow you to better understand their challenges that your...

In order to optimize your website for conversion, you first need to find out what will push your audience to convert....

Student personas are semi-fictional representations of your ideal student applicant, covering everything from basic...

Google Analytics is one of the most powerful conversion-rate optimization tools available to marketers. Knowing more...

Inbound marketing is undoubtedly more effective than traditional marketing tactics, yet it can be difficult to persuade...

Adding social markup to your landing pages can help your clickthrough rates and engagement on social posts skyrocket....

To implement the challenger methodology into your organization’s sales process, both the sales and marketing teams need...