The Pepperland Blog

It’s beginning to sound like a broken record in education enrollment: numbers are down. Census data has long warned of...

Colleges and Universities offer a wide variety of programs each designed for a specific set of students who’ve attained...

Acting as the gate that turns visitors into leads, landing pages are an indispensable component of every business’s...

Return on investment has always been the defining factor for nearly every marketing campaign, especially when it comes...

You know that your traffic has gone up. Way up. But you’re still not hitting your lead generation goals. This is not...

Great job! A prospective student has clicked on a content offer on your website, is intrigued, and submits a form to...

Conversion rate optimization is much more than a task on your to-do list and one which does not limit itself to time....

You’re in a highly competitive niche and are on top of your game on sales-ready keywords. Thanks to your laser-targeted...

Because mobile traffic has surpassed desktop, optimizing your conversion rate for mobile is now essential. Instead of...

In order to optimize your website for conversion, you first need to find out what will push your audience to convert....

Conversion rate optimization deals with increasing the percentage of your website visitors who take the desired action...

Google Analytics is one of the most powerful conversion-rate optimization tools available to marketers. Knowing more...