We’ve written before about the fact that every company blog should prominently include an editorial mission statement. It’s just good policy. It helps the reader to quickly know whether or not you are going to be able to help them with their problem, and it helps you to better tailor your content marketing efforts so that you’re always working towards your own business goals and hitting the mark.
But actually sitting down to write an editorial mission statement can be hard. Boiling down your entire content strategy into a few sentences is a Herculean task, even for the best of professional writers, editors, and marketers.
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If you’re writing an editorial mission statement, it should be a short statement that explains the whole point behind your blog, sort of like an elevator pitch for your website. It should be framed in a way that answers the following questions:
- Who am I writing my blog for?
- What kinds of topics will my blog focus on/what kind of questions will my blog answer?
- If you will focus on a certain kind of media (video, text, infographics, etc.) you can spell that out as well.
Still stuck? That’s okay. Here are 9 examples of awesome editorial mission statements that you can use as inspiration as you brainstorm and write your own.
“Digital Photography School has what you need to take your photography to the next level. We offer daily tips, resources and free tutorials that will help you get the most out your camera and create stunning photos.”
“The Wikimedia Foundation, Inc. is a nonprofit charitable organization dedicated to encouraging the growth, development and distribution of free, multilingual, educational content, and to providing the full content of these wiki-based projects to the public free of charge. The Wikimedia Foundation operates some of the largest collaboratively edited reference projects in the world, including Wikipedia, a top-ten internet property.
Imagine a world in which every single human being can freely share in the sum of all knowledge. That’s our commitment.”
“Connecticut Weekender is a website that helps CT residents and visitors find fun things to do. Through our events calendar and blog posts, we feature places to visit, activities to experience, restaurants to try, and events to brighten a boring weekend. There’s always something fun to do in Connecticut.”
“Beyond our famed, must–know lists – 30 under 30, richest people, most powerful women, biggest companies — Forbes magazine maintains a unique voice in its coverage of global business stories.
Whether it’s reporting on the “next facebook” or scrutinizing a new tax law, we cover stories with uncanny insight and conciseness that hurried business folks appreciate immensely.
Read Forbes if you want rigorous, to–the–point business analysis, published especially for those who don’t want to read piles of business facts but need to know what to make of them.”
“Student Debt Warriors is a free resource for college students, graduates, and parents who are struggling to make sense of the complex world of student loans. Full of tips about saving for college, repaying debt, successfully managing student loans, and more, our goal is to help create a brand new generation of student debt warriors.”
“WorkingMomsOnly.com is the world’s leading website and newsletter for the empowerment of the working moms.
Our mission is to supply the tools that can give EVERY working mom the ability to lead a healthy, wealthy, and more blended lifestyle. To create a community where millions of working moms from all over the world come together in support and celebration of each other.”
“See what’s happening now: new launches, hot tips and the latest trends—personalized for you. Always be in the know.”
“Google’s official blog for news, tips and information on AdWords”
Bonus: The Keyword
“The Keyword consolidates and replaces 19 of our existing official blogs, in English. Over time we plan to expand to include other languages, countries and more. And we’ll be retaining a bunch of our existing blogs for more specific audiences (such as our advertising and developer-facing blogs).”
The Bottom Line
Writing an editorial mission statement for your company’s blog is one of the easiest ways that you can make sure your content marketing strategy stays on track. An effective mission statement will let readers know whether or not your website is right for them (essentially acting as a first-stop gate in your funnel to qualify leads) and will help you ensure that you are always creating content that is working towards a specific company goal.