The Truth About Search Market Share and Key Takeaway’s – The Stack Ep.#26 [Show Notes]

The Stack ep. 26 October 19th, 2018 Posted by Marketing No Comment yet

The Stack is a weekly podcast where we share and discuss the latest trends, news, and content from the world of marketing, sales, and tech. In each episode, Sean, Tim, and Ryan sit down to chat about the hard-hitting questions related to sales, marketing, and tech. You can subscribe on iTunes and Soundcloud.

In this episode, we share news about Adobe Premiere Rush, myths about search market share and key SEO takeaway from Gary Illyes.

Video

Adobe Premiere Rush

Adobe Rush

Feed your channels a steady stream of awesome video with Premiere Rush CC, this app was created for sharing online videos. It’s easy to use, works across all your devices, and it’ll transform the way you create content.

“Go from shoot to showtime in record time. Built-in camera functionality helps you take pro-quality video on your mobile devices. Editing is easy, with simple tools for color, audio, motion graphics, and more. Share right from the app to favorite social channels like YouTube, Facebook, and Instagram.”

“Premiere Rush works across all your devices. Capture footage on your phone, then edit and share to social channels on your phone, tablet, or desktop. Everything is synced to the cloud, so your latest edit is always at your fingertips, anywhere you are.”

Key Takeaway: Marketers can easily share and create eye-catching videos that will engage your audience. Video content continues to get tons of visibility in search results and marketers everywhere are turning their top performing content into videos. Video lets you take an existing piece of content and gives it even more life. Apps like Adobe Premiere Rush let you create awesome content that you are proud to share with their easy to use software.

Search

2018 Search Market Share: Myths vs. Realities of Google, Bing, Amazon, Facebook, DuckDuckGo, & More

“For many years, there have been pervasive myths about where Americans search on the web, whether search is dying, whether Amazon (or Facebook, or Bing) is taking Google’s market share, and plenty more. Thanks to new data generously compiled for SparkToro from Jumpshot, a clickstream data provider that monitors more than 10 million desktop and mobile devices in the US, we’ve got some high-quality answers.”

Myth #1: ~65% of Web Searches Happen on Google

“This data is backed up by StatCounter’s numbers, so it’s not just Jumpshot saying this is true. Furthermore, when I compared DuckDuckGo’s recent announcement about crossing 30 million daily searches and compared it to the growth numbers from Jumpshot, the figures were within 5% — suggesting that even at the low end of the volume spectrum, Jumpshot’s got their accuracy dialed into reality.”

Myth #2: Amazon (or Facebook) is Gaining on Google in Search

“In the past three years, Amazon’s share of overall web searches has gone from 2.2% (back in Q4 of 2015) to 1.5% (in Q3 of 2018). Product searches, specifically, may be another matter — a Jumpshot analysis showed that a little more than half of all product searches originate on Amazon (54%) vs. Google (46%). Those numbers were reversed in 2015, meaning Amazon’s gained ~8% of product search share the last three years. But, overall, Google receives 50X+ more searches than Amazon.”

Myth #3: YouTube is the 2nd Largest Search Engine

“YouTube is huge. It has more search volume than Bing or Yahoo, more than twice Amazon’s, and three times Facebook’s. But it’s a paltry third place behind Google’s second juggernaut in search — Images. The visual below shows that nicely (in this one, I cut off the Y-Axis at the 50% mark) – “Google Images accounts for more than 20% of all queries Americans performed in 2018, and that’s down from a high of nearly 30% three years ago. If you wonder why Google keeps putting more and more image results directly into the web search results, wonder no more. Demand for images is huge, and Google’s just giving the people what they want (without making them click that “Images” tab nearly as often).”

SEO

23 SEO & Search Takeaways from Google’s Gary Illyes

Gary Illyes is a Google Webmaster Trends Analyst, he opened up a conference in Las Vegas to talk about some important trends in SEO. He outlines basic and complex tactics that anyone can adopt when trying to accomplish a well-structured site.

Here are some basic points to keep in mind when you plan on auditing your SEO:

Canonicalization

Use the canonical tag. When you tell Google a particular page is a canonical URL, Illyes said Google takes that into consideration and assigns a heavyweight to that.

It makes it more likely Google will choose that URL to appear in the search results.

JavaScript Sites

JavaScript is quite hard on search engines, Illyes said. It may take Google days or weeks to render that content. That’s why Google has said static HTML is the fastest way to get content indexed. (Also, Google picks up rel=canonical from static HTML.) Illyes said to stay clear of JavaScript as much as possible. The solution is dynamic rendering (a.k.a., pre-rendering). Use Fetch & Render to see what a few of your pages look like. Is any of your critical content missing? If it is, then you’re probably going to need to do the dynamic rendering.

Mobile-First Indexing

Google made the switch to mobile-first indexing because more people are now searching on mobile devices. Already, Google has moved tons of sites, and more will continue to be moved. Until now, Google has been moving sites that were generally mobile friendly. That’s going to change. Google is about to start moving sites that aren’t mobile-friendly to mobile-first indexing. It won’t change much, though, Illyes said. Basically, you will continue to rank lower in the mobile search results if your site isn’t mobile friendly.

Key Takeaways: When it comes to SEO there is always an endless laundry list of things you can do to improve your site. Some are easy and others take some time and an experienced SEO to fix for you. This article gives you a good checklist of things that commonly come up. When we look at a site, we start with the basics and slowly move down the list. Sometimes starting with title tags and meta descriptions is the smartest move instead of worrying about minifying your CSS.

Lighting Round

In this section, we quickly run through some other updates that we didn’t have enough time to deep-dive on, but we still felt were noteworthy.

  1. DuckDuckGo Traffic Up 50% from Last Year, Hits New Record of 30M Daily Searches
  2. Did Facebook’s faulty data push news publishers to make terrible decisions on video?

Listen or watch for new episodes each Friday, or check out the archives to watch past episodes on-demand. Like what you hear? Leave us a review or let us know in the comments!

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