3 Student Engagement Channels to Utilize In Higher Ed Marketing

June 19th, 2017 Posted by Higher Education No Comment yet Higher Ed Social Media

Social media, brand ambassador programs and alumni surveys all offer higher ed institutions new channels to engage with their current and prospective students.

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How Video Can Make Your Marketing Feel More Human – The Stack Ep. #5 [Show Notes]

June 17th, 2017 Posted by The Stack No Comment yet

In this week’s episode Sean and Tim shared several example of ways you can incorporate video into your marketing strategy to make your brand feel more human and approachable.

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27 Free or Cheap Tools Content Marketers Need to Be Using in 2017

June 16th, 2017 Posted by Content Marketing No Comment yet Tools for Content marketers

In today’s marketing world, content creation is king. Here are some tools content marketers can use to work faster and smarter to reach more people.

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The Good, The Bad, and The Non-Traditional: A Guide to Multiple Personas in Higher Ed Marketing

June 12th, 2017 Posted by Higher Education No Comment yet Higher Ed Applications Personas

Higher ed marketers miss a lot of applicants by only targeting their ideal student personas. See what additional personas you might be overlooking.

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How to Create a Killer PPC Lead Generation Funnel – The Stack Ep. #4 [Show Notes]

June 10th, 2017 Posted by The Stack No Comment yet Ep. 4 - How to Create a Killer PPC Lead Generation Funnel

This week we focused on ways you can create a high-performing pay-per-click funnel for lead generation at your company.

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Building a Culture of Testing and Optimization [Ep. 2 of The Stack]

May 27th, 2017 Posted by The Stack No Comment yet The Stack - Creating A Culture of Testing and Optimization

This week we shared a step-by-step process for launching a formal testing and optimization program at your company that will increase conversion rates and help you gain buy in from your leadership team.

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The Millennial’s Choosing Methodology: 3 Ways the College Search Has Changed

May 19th, 2017 Posted by Higher Education No Comment yet College student search

The college search has changed. Here’s how Millennials are using the power of the internet, social media, and honest reviews to help choose the right school.

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What is a Marketing Scorecard?

May 15th, 2017 Posted by Marketing Strategy No Comment yet What is a Marketing Scorecard

Marketing scorecards are a powerful tool for aligning your team against key business objectives. Learn what they are and how to use them to drive results.

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How to Capture Google Analytics Traffic Source Data with HubSpot Forms

May 5th, 2017 Posted by Analyze My Marketing Efforts 2 comments Integrate Google Analytics and HubSpot

Sometimes the Original Source data that HubSpot provides you with just isn’t enough. Enjoy this step-by-step guide for capturing Google Analytics traffic source data in hidden HubSpot form fields.

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3 Old-School Sales Closing Techniques and Why They Work (and an Alternative for Today’s Sale’s World)

April 28th, 2017 Posted by Sales Enablement No Comment yet Old School Sales Tactics

There’s a reason that salespeople continue to use the same tricks. Here’s an explanation of why old-school sales tactics still work today.

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