How to Incorporate Social Selling into Your Sales Plan

December 21st, 2016 Posted by Sales Enablement No Comment yet Social Selling

Traditionally, salespeople have only a few avenues of interacting with prospects and generating their own leads. They either cold-call prospects (which is mostly ineffective), wait for marketing to funnel them qualified leads (which, due to poor definitions, doesn’t lead to as many closed sales as it could), or wait for prospects to make the first move by contacting Sales directly.

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Why Videos and Search Engines Go Together Like Peanut Butter and Jelly

December 21st, 2016 Posted by Attract Visitors No Comment yet Video Marketing

Online videos have emerged as one of the most powerful marketing mediums we have today. More than 60% of businesses use videos as their marketing tool.

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Kill the Competition: How Rivalry Between Sales and Marketing Holds Back Goals

December 20th, 2016 Posted by Sales Enablement No Comment yet Sales and Marketing Tug of War

It’s no secret that your sales and marketing teams don’t always get along, but that rivalry is holding back your company goals.

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How to Set Smart Marketing Goals for 2017 [Plus Free Template]

December 7th, 2016 Posted by Analyze My Marketing Efforts, Inbound For Everyone, Marketing Strategy No Comment yet Planning Your SMART Goals

SMART is a methodology that helps you establish concrete and achievable goals. SMART stands for Specific, Measurable, Attainable, Relevant, and Time-bound. Use this free template for guidance.

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How to Leverage Content in Your Inbound Marketing Campaign

December 6th, 2016 Posted by Content Marketing, Convert Visitors Into Leads No Comment yet leveragecontent

Having a good content strategy is essential for an effective inbound marketing campaign. Follow these four tips to learn how to guarantee a higher chance of success per each piece of content.

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CRO: 4 Steps To Developing an Optimizer Mindset

December 6th, 2016 Posted by Analyze My Marketing Efforts No Comment yet Conversionrateoptimization

Conversion rate optimization is much more than a simple task. CRO should influence everything you do in digital marketing and to do so successfully, you must develop a specific mindset. Here are 4 tips to get you started.

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4 Myths About Marketing Automation to Leave Behind in 2017

December 5th, 2016 Posted by Get Better At Marketing Automation 1 comment Marketing Automation

When it comes to marketing automation, there is a lot of misinformation out there. Here is a list of the 4 most common myths about marketing automation that you need to leave behind in 2017.

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#INBOUND16: 8 New HubSpot Tools That Will Power Your Growth in 2017

November 11th, 2016 Posted by Hubspot No Comment yet

INBOUND 2016 has come to a close, giving us inspiration for the year ahead. Here are 8 of the most excited HubSpot product announcements from the event.

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9 Signs You Need Help with Your Pay-Per-Click Campaigns

November 3rd, 2016 Posted by PPC Advertising No Comment yet Help with PPC

Seeing a low ROI on your PPC campaigns? Check out this article to see if you’re making one of the nine very common mistakes and see our tips on how to resolve your issue.

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How Working with a Google Adwords Agency Increases ROI

October 13th, 2016 Posted by Marketing Strategy No Comment yet Increase ROI with Google Adwords

Hiring an agency to lead your PPC campaigns can do wonders to your ROI. Read about how these experts can maximize your ROI and drive real results for your company.

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