How Santa is Using Marketing Technology to Make the North Pole More Efficient

December 6th, 2017 Posted by Hubspot 1 comment santa-learning-from-marketing

If you think Santa still does everything the old way, you’d be wrong. Let’s take a look at how he’s using marketing’s hottest trends to boost efficiency.

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9 Stellar Examples of Editorial Mission Statements

December 1st, 2017 Posted by Marketing No Comment yet

Writing an editorial mission statement for your website or blog can be hard. Here are 9 great examples that you can use to get your creative juices flowing.

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27 Free or Cheap Tools Content Marketers Need to Be Using in 2018

November 27th, 2017 Posted by Marketing No Comment yet Tools for Content marketers

In today’s marketing world, content creation is king. Here are some tools content marketers can use to work faster and smarter to reach more people.

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9 Epic Content Pillar Page Examples (And Why They Work)

November 26th, 2017 Posted by Marketing 2 comments Content Pillar Page Examples

Creating a Pillar Page can be a powerful way to increase your reach in organic search results and capture more leads. See several examples of what effective pages look like to gain inspiration for your own. Identify the common features, characteristics and elements.

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How To Measure The Performance of Topic Clusters

November 20th, 2017 Posted by Marketing No Comment yet Topic Cluster Strategy

Learn how to measure the impact and performance of your topic clusters and pillar pages using HubSpot and Google Analytics. By analyzing the outcomes of your efforts, you can show the impact you’re having on organizational goals, and justify further investment into the approach.

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4 Marketing Trends to Look Out For in 2018

November 14th, 2017 Posted by Marketing No Comment yet 2018 marketing trends

The new year is right around the corner. With that in mind, here are the big marketing trends you should be keeping an eye on for 2018 and beyond.

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How to Set SMART Marketing Goals for 2018 [Plus Free Template]

November 8th, 2017 Posted by Marketing No Comment yet Planning Your SMART Goals

SMART is a methodology that helps you establish concrete and achievable goals. SMART stands for Specific, Measurable, Attainable, Relevant, and Time-bound. Use this free template for guidance.

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How to Measure Call-to-Action Impressions Using Google Tag Manager

October 26th, 2017 Posted by Analytics No Comment yet Eye Chart See Data

You know that your blog traffic has gone up, but you’re not hitting your lead generation goals. What gives? The answer might lie in the placement of your CTA’s. Here’s how to find out.

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Why You Should Work with a HubSpot Partner Agency

October 25th, 2017 Posted by Marketing No Comment yet hubspot partner agency handshake

About to pull the trigger and buy HubSpot for your business? Here are 3 reasons you should consider working with a HubSpot Partner Agency for implementation.

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6 Must-Attend Conferences for School Marketing Professionals

October 18th, 2017 Posted by Marketing No Comment yet Conferences

Several top school marketing experts share their favorite marketing conferences, what makes them great, and tips for getting the most out of attending.

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