7 Keyword Rank Tracking Alternatives to the Hubspot Keyword Tool

February 13th, 2018 Posted by Hubspot 1 comment HubSpot Keyword Tool Rank Tracking Alternatives

If you are a HubSpot customer using their Keyword tracking tool, then you know by now that the tool is going away. Here are some alternative keyword tracking tools that you can use to strengthen your marketing efforts and make sure you’re focusing on creating the right content for your site.

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Is a Web Analytics Audit Worth It? [Cost, Scope and Benefits]

February 11th, 2018 Posted by Analytics No Comment yet Web Analytics Audit

A web analytics audit is a comprehensive review of the quality of your data, the implementation of your tracking code, and the configuration of your tool. But is it worth it? What will the cost be? How should you scope it? What other considerations should you plan for?

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3 Creative Ways To Fix ‘Soft 404’ Errors On Your Website

February 6th, 2018 Posted by Marketing No Comment yet

A Soft 404 error means that a page on your website is telling the visitor that the page no longer exists, but at the same time you return a 200 response code. Here’s how you can fix the “Submitted URL seems to be a Soft 404” error in Google Search Console to improve your SEO and your visitors’ browsing experience.

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How to Optimize Video with your User’s Experience in Mind

January 31st, 2018 Posted by Website Design No Comment yet

Video is everywhere on the web. Incorporating video into your content marketing strategy is a great way to appeal to today’s audience. But if you’re not carefully optimizing your video with user experience in mind, you could be sending signals to Google that make you rank lower in search.

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A Beginner’s Guide to Fixing Errors in the New Google Search Console

January 28th, 2018 Posted by Marketing 43 comments Googlebot

Google Search Console is a free tool that helps you identify, troubleshoot, and resolve any issues that Googlebot encounters as it crawls your website. Learn about the most common crawl errors and how you can resolve them in this actionable beginner’s guide.

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35 Inspirational Marketing Quotes to Motivate Your Team

January 19th, 2018 Posted by Marketing No Comment yet company meeting

Sometimes, all it takes to motivate your team is a great quote. Here are some of our favorite quotes by some of the most successful entrepreneurs of all time.

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10 Untapped Ways to Generate Leads for Your Manufacturing Business

January 17th, 2018 Posted by Marketing, Sales No Comment yet generate manufacturing sales leads

Every salesman wants one thing: To close more deals and earn a nice, fat commission. But to close deals, you’ve got to have high-quality leads to pursue—otherwise you’re just wasting your time. With that in mind, here are 9 genius ways that you can generate leads for your manufacturing business.

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The Role Content Plays in Marketing for Higher Education

January 9th, 2018 Posted by Marketing No Comment yet content in higher education marketing

Content marketing should play a critical role in the marketing and recruitment efforts for your college or university. Learn how higher education institutions are leveraging content and inbound marketing to increase traffic and convert more visitors into inquiries, applicants and enrolled students.

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9 Warning Signs Your Google Analytics Data is Inaccurate

January 4th, 2018 Posted by Analytics 2 comments Google Analytics Accuracy

Bad data and inaccuracies can plague your Google Analytics reports due to problems with your tracking script and gaps in your implementation. Learn some of the common symptoms to identify problems with your data and whether or not you can trust what it’s telling you.

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3 Ways You Can Leverage Existing Customers to Find New Ones

January 3rd, 2018 Posted by Sales No Comment yet sales-pipeline-new-customers

Don’t you hate it when your sales pipeline looks empty? The good news is that you can usually turn to your existing clients to stir up new business.

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