What Can You Do With Blogging Skills? 9 Career Paths

11/02/2022
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Blogging is a popular medium for writers. You might have the misconception, however, that you can't make a living from...

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7 Top Employers Hiring Content Marketing Specialists in Connecticut

08/04/2022
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Content marketing is an exciting field that's rapidly growing, and with the recent surge in hybrid and remote jobs,...

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30 Skills Content Marketing Specialists Need to Stay Competitive

07/14/2022
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Content marketing is becoming an increasingly popular avenue for companies to pursue. It's a necessary ingredient for...

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5 Ways to Capture Stories from Students & Alumni

06/13/2022
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As someone who works in enrollment marketing or management for a higher education institution, you're probably familiar...

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What Does a Content Marketing Specialist Do?

05/26/2022
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Content marketing is an incredibly exciting branch of marketing. Effective content helps companies reach the right...

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How to Use the Jobs-to-be-Done Theory to Guide Your School Website Redesign

05/03/2022
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“I want people to experience what it’s like to be a part of our community.” “We need to do a better job telling our...

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How Website Traffic Is Affecting PK-12 Enrollment and How to Fix It

04/01/2022
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It’s beginning to sound like a broken record in education enrollment: numbers are down. Census data has long warned of...

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How to Create Free Landing Pages for Schools (With Checklist)

03/29/2022
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If you’re reading this you may be asking yourself, “Does my school really need landing pages?” The answer is yes!...

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How to Become a Content Marketing Specialist

03/15/2022
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Have you ever heard the expression, “content is king”? This statement holds a lot of weight in marketing. Although an...

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How To Get a Remote Entry-Level Marketing Job: 14 Tips

02/22/2022
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Imagine you’re trying to land a job at your dream company. You’ve done everything right and completed multiple...

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How to Strengthen Your School Newsletter Using a Style Guide

02/10/2022
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A newsletter, in its true form, is marketing material. It’s meant to paint an accurate picture of your school while...

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Why Page Speed Affects SEO Ranking

01/31/2022
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There are numerous ranking factors that marketers need to be aware of and resolve to remain competitive in website...

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