Why Do Senior Executives Favor Inbound More Than Their Mid-Level Managers?

October 13th, 2015 Posted by Marketing No Comment yet conversational-marketing-featured-deep-blue

Learn why Senior Executives favor inbound marketing vs outbound, and what leading organizations do differently. Read the highlights and download the full report.

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5 Amazing Small Business Marketing Tools That Are Too Good To Be Free (But Are)

September 29th, 2015 Posted by Marketing No Comment yet

Get the 5 free tools and plugins you need to grow your business through inbound sales and marketing. Try Leadin, Hubspot CRM, MailChimp and others for free.

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[Hubspot Hack] A Step-By-Step Guide To Adding Social Tags To Your Hubspot Landing Pages

September 25th, 2015 Posted by Hubspot No Comment yet keyword-search-featured-orange

Learn step-by-step how to add social markup like Open Graph Tags and Twitter Cards to your Hubspot landing pages.

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How To Integrate Challenger Into Your Content Marketing Strategy [GUIDE]

September 24th, 2015 Posted by Marketing No Comment yet page-quality-featured

Learn how to spark intrigue, introduce your commercial insight, and confront with your frame-breaking idea through the Challenger SIC Content Framework. Read more.

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Why the Challenger Sale is a Must Read for Marketers

August 26th, 2015 Posted by Marketing No Comment yet Social Promotion Feature

For sure, a book with “Sale” in the title doesn’t sound like a must read for marketing teams – but once you understand the core lesson – that buyers value representatives and organizations that teach them something new about their business or industry more than they do anything else – it becomes clear that Challenger methodology is just as valuable to marketing as it is for sales.

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Could US Businesses Be Wasting Billions on AdWords?

July 29th, 2015 Posted by Marketing No Comment yet seo-tagging-featured

Google raked in nearly $60 billion dollars in advertising revenue in 2014. 60 billion! Where did that money come from? Well, with 9 out of 10 consumers turning to the internet to research their purchase decisions, it’s no wonder that there are now 1.8 million businesses using AdWords.

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Inside The New Google Analytics “User Explorer” Report

March 31st, 0203 Posted by Analytics No Comment yet code-optimization-featured-orange

UPDATE (5/6/16): This report is now out of beta, and should be accessible to most if not all users.

Google Analytics has released an extremely interesting new report in Beta, called “User Explorer” and the “User Report”. The report places a user’s activity in a timeline view, along with a profile photo and key facts like the user’s acquisition date, acquisition channel, device type, and their custom dimensions.

Google Analytics User Explorer Beta Profile view

This report closely resembles the type of timeline view many would expect to find in a marketing automation platform like HubSpot, Pardot or Marketo, or a customer analytics tool like Kissmetrics or Mixpanel.

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The report defaults to a view that shows you the top Client ID’s by count of sessions during the selected time period, along with a set of useful metrics like their average session duration, # of transactions, and goal conversion rate.

Google Analytics User Explorer Beta

The fact that there is a profile silhouette implies that GA may allow integration with other systems to pull in a user’s profile, but time will tell if this turns out to be true.

It’s easy to imagine how useful this report will be, whether it’s identifying your most valuable ecommerce customers, or a publication’s most avid readers.

At the time the report remains in beta and is only available to select users. There is no word on when it will be released more widely, but we’ll add to this post as we learn more.

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