How To Integrate Challenger Into Your Content Marketing Strategy [GUIDE]

September 24th, 2015 Posted by Marketing No Comment yet page-quality-featured

Learn how to spark intrigue, introduce your commercial insight, and confront with your frame-breaking idea through the Challenger SIC Content Framework. Read more.

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Why the Challenger Sale is a Must Read for Marketers

August 26th, 2015 Posted by Marketing No Comment yet Social Promotion Feature

For sure, a book with “Sale” in the title doesn’t sound like a must read for marketing teams – but once you understand the core lesson – that buyers value representatives and organizations that teach them something new about their business or industry more than they do anything else – it becomes clear that Challenger methodology is just as valuable to marketing as it is for sales.

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Could US Businesses Be Wasting Billions on AdWords?

July 29th, 2015 Posted by Marketing No Comment yet seo-tagging-featured

Google raked in nearly $60 billion dollars in advertising revenue in 2014. 60 billion! Where did that money come from? Well, with 9 out of 10 consumers turning to the internet to research their purchase decisions, it’s no wonder that there are now 1.8 million businesses using AdWords.

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Our new Social Stream

March 1st, 2013 Posted by Marketing No Comment yet social-promotion-featured-orange

I recently set out to find a solution for those of us without a budget for such a great tool, but still want to create a visually interesting social hub – either on their website or as a dashboard at an event. That’s when I came across the super cool Wordpress Social Stream plugin by Design Chemical.

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Inside the Connecticut Weekender’s New Responsive Design

January 20th, 2013 Posted by Marketing, Website Design No Comment yet mobile-optimization-featured-light-blue

Like most websites, the Connecticut Weekender’s traffic has increasingly become more closely split between mobile/tablet visitors and traditional desktop visitors. Most of these mobile visits are originating from people searching for things to do on the weekend while out and about, or from conversations occurring on social media channels like Twitter & Facebook.

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Turning a 404 error into an opportunity

July 26th, 2012 Posted by Marketing No Comment yet

Coming across a “404: Page Not Found” error can feel like hitting a brick wall. On many large websites, a 404 page can easily become one of the top 10 most heavily viewed pages, despite a web team’s best efforts to identify and fix broken links.

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Inside The New Google Analytics “User Explorer” Report

March 31st, 0203 Posted by Analytics No Comment yet code-optimization-featured-orange

UPDATE (5/6/16): This report is now out of beta, and should be accessible to most if not all users.

Google Analytics has released an extremely interesting new report in Beta, called “User Explorer” and the “User Report”. The report places a user’s activity in a timeline view, along with a profile photo and key facts like the user’s acquisition date, acquisition channel, device type, and their custom dimensions.

Google Analytics User Explorer Beta Profile view

This report closely resembles the type of timeline view many would expect to find in a marketing automation platform like HubSpot, Pardot or Marketo, or a customer analytics tool like Kissmetrics or Mixpanel.

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The report defaults to a view that shows you the top Client ID’s by count of sessions during the selected time period, along with a set of useful metrics like their average session duration, # of transactions, and goal conversion rate.

Google Analytics User Explorer Beta

The fact that there is a profile silhouette implies that GA may allow integration with other systems to pull in a user’s profile, but time will tell if this turns out to be true.

It’s easy to imagine how useful this report will be, whether it’s identifying your most valuable ecommerce customers, or a publication’s most avid readers.

At the time the report remains in beta and is only available to select users. There is no word on when it will be released more widely, but we’ll add to this post as we learn more.

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