Using Data, Research, and Surveys to Guide Your CRO Strategy

May 13th, 2016 Posted by Marketing No Comment yet

The best way to optimize a website is to do so using any data, research and information that your customers and visitors are able to provide you with. Here are some easy steps to get you started.

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5 Ways Inbound Marketing Boosts Sales For Manufacturing Companies

April 28th, 2016 Posted by Marketing No Comment yet social-promotion-featured

Inbound marketing is one of the best ways to increase traffic for your manufacturing business’s website, but if you don’t know how that translates into an increases sales, you won’t fully appreciate the results in can bring.

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Why You Might Be Waiting Too Long To Demo Your Product Or Service

April 14th, 2016 Posted by Sales No Comment yet Promotion Featured Dark Blue

New research suggests sales teams might be waiting far too long to show a demo of their product or service, frustrating prospective buyers. See the chart.

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How To Use Student Personas To Increase Applications (Plus Free Toolkit)

April 3rd, 2016 Posted by Marketing No Comment yet

The best way to understand what prospective students and prospective student parents are looking for in a school is to get to know them. Learn how to create personas for your school and download the toolkit.

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3 Fundamental Ways to Enhance Your Conversion Rate Optimization Efforts

March 31st, 2016 Posted by Marketing No Comment yet

Sometimes it’s hard to know where to get started with respect to enhancing your conversion rate optimization efforts. Start by going back to the basics.

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Inbound Marketing for Higher Education: Why It’s Time To Make The Shift

March 29th, 2016 Posted by Marketing No Comment yet seo-package-featured

Learn how inbound marketing can help your college or university attract students, boost enrollment and engage donors with this helpful guide.

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Using Google Analytics for Conversion-Rate Optimization: A Step-By-Step Guide (Part 1 of 3)

January 30th, 2016 Posted by Analytics No Comment yet data-management-featured-dark-blue

Google Analytics is among the most powerful tools a digital marketer can utilize for success. Set it up correctly, and it enables you to see insights about your website audience, where your visitors come from, and which pages on your site they frequent.

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Uncover Your Visitor’s Intent With These 4 Tactics

January 22nd, 2016 Posted by Marketing No Comment yet target-audience-featured

Uncovering your visitor’s intent is easier than ever. Here are 4 things you can do today to start speaking to and learning from your website’s visitors.

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9 Insightful Podcasts That Will Inspire Your Marketing Efforts

January 12th, 2016 Posted by Agency Updates, Marketing No Comment yet social-promotion-featured-orange

Find the best marketing podcasts by reading our roundup of recommendations. These podcasts will inspire you with marketing best practices, tips & tricks.

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Making The Case For Inbound: How To Use The Toulmin Model of Argument To Convince Your Peers

January 7th, 2016 Posted by Marketing No Comment yet seo-package-featured

When you need to get buy-in for a new marketing strategy, the Toulmin Model of Argument can be an effective way to structure your pitch. Learn how each component can help you build an effective argument for inbound.

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