Why the Challenger Sale is a Must Read for Marketers

August 26th, 2015 Posted by Marketing No Comment yet Social Promotion Feature

For sure, a book with “Sale” in the title doesn’t sound like a must read for marketing teams – but once you understand the core lesson – that buyers value representatives and organizations that teach them something new about their business or industry more than they do anything else – it becomes clear that Challenger methodology is just as valuable to marketing as it is for sales.

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The report defaults to a view that shows you the top Client ID’s by count of sessions during the selected time period, along with a set of useful metrics like their average session duration, # of transactions, and goal conversion rate.

Google Analytics User Explorer Beta

The fact that there is a profile silhouette implies that GA may allow integration with other systems to pull in a user’s profile, but time will tell if this turns out to be true.

It’s easy to imagine how useful this report will be, whether it’s identifying your most valuable ecommerce customers, or a publication’s most avid readers.

At the time the report remains in beta and is only available to select users. There is no word on when it will be released more widely, but we’ll add to this post as we learn more.

Google Analytics Quality Review

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