The Pepperland Blog

Burnout has become an increasingly common problem for social media specialists in higher education. According to Inside...

As enrollment marketers, we are constantly trying to find new ways to reach potential students. The new generation of...

Executing unique Instagram campaigns is just as important as your routine daily posts. Even though the two may seem...

As more college-aged students join Instagram, using the platform as a marketing tool grows more beneficial....

It's becoming increasingly important for higher education institutions to find effective ways to reach potential...

As Instagram continues to be a top platform for college students, universities are able to utilize the social channel...

While social media has become a driving force in higher education marketing, there’s only one social platform that has...

One of the most effective student recruitment tools at your disposal is email marketing. If used properly, it allows...

As TikTok continues to dominate social media, universities and colleges are using the platform as a marketing tool to...

Struggling to drive engagement toward your college’s Instagram account? These days, it's hard to make your content...

It’s impossible to overstate the importance of search engine optimization (SEO) for today’s organizations. A...

Journalism is an essential part of today’s society. It’s meant to inform the public about current events on both a...