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Read More »5 Amazing Small Business Marketing Tools That Are Too Good To Be Free (But Are)
September 29th, 2015 Posted by Sean Henri Marketing No Comment yet
[Hubspot Hack] A Step-By-Step Guide To Adding Social Tags To Your Hubspot Landing Pages
September 25th, 2015 Posted by Sean Henri Hubspot No Comment yet
Learn step-by-step how to add social markup like Open Graph Tags and Twitter Cards to your Hubspot landing pages.
Read More »How To Integrate Challenger Into Your Content Marketing Strategy [GUIDE]
September 24th, 2015 Posted by Sean Henri Marketing No Comment yet
Learn how to spark intrigue, introduce your commercial insight, and confront with your frame-breaking idea through the Challenger SIC Content Framework. Read more.
Read More »Why the Challenger Sale is a Must Read for Marketers
August 26th, 2015 Posted by Sean Henri Marketing No Comment yet
For sure, a book with “Sale” in the title doesn’t sound like a must read for marketing teams – but once you understand the core lesson – that buyers value representatives and organizations that teach them something new about their business or industry more than they do anything else – it becomes clear that Challenger methodology is just as valuable to marketing as it is for sales.
Read More »Could US Businesses Be Wasting Billions on AdWords?
July 29th, 2015 Posted by Sean Henri Marketing No Comment yet
Google raked in nearly $60 billion dollars in advertising revenue in 2014. 60 billion! Where did that money come from? Well, with 9 out of 10 consumers turning to the internet to research their purchase decisions, it’s no wonder that there are now 1.8 million businesses using AdWords.
Read More »Our new Social Stream
March 1st, 2013 Posted by Sean Henri Marketing No Comment yet
I recently set out to find a solution for those of us without a budget for such a great tool, but still want to create a visually interesting social hub – either on their website or as a dashboard at an event. That’s when I came across the super cool Wordpress Social Stream plugin by Design Chemical.
Read More »Inside the Connecticut Weekender’s New Responsive Design
January 20th, 2013 Posted by Sean Henri Marketing, Website Design No Comment yetLike most websites, the Connecticut Weekender’s traffic has increasingly become more closely split between mobile/tablet visitors and traditional desktop visitors. Most of these mobile visits are originating from people searching for things to do on the weekend while out and about, or from conversations occurring on social media channels like Twitter & Facebook.
Read More »Turning a 404 error into an opportunity
July 26th, 2012 Posted by Sean Henri Marketing No Comment yetComing across a “404: Page Not Found” error can feel like hitting a brick wall. On many large websites, a 404 page can easily become one of the top 10 most heavily viewed pages, despite a web team’s best efforts to identify and fix broken links.
Read More »Inside The New Google Analytics “User Explorer” Report
March 31st, 0203 Posted by Sean Henri Analytics No Comment yet
UPDATE (5/6/16): This report is now out of beta, and should be accessible to most if not all users.
Google Analytics has released an extremely interesting new report in Beta, called “User Explorer” and the “User Report”. The report places a user’s activity in a timeline view, along with a profile photo and key facts like the user’s acquisition date, acquisition channel, device type, and their custom dimensions.
This report closely resembles the type of timeline view many would expect to find in a marketing automation platform like HubSpot, Pardot or Marketo, or a customer analytics tool like Kissmetrics or Mixpanel.
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The report defaults to a view that shows you the top Client ID’s by count of sessions during the selected time period, along with a set of useful metrics like their average session duration, # of transactions, and goal conversion rate.
The fact that there is a profile silhouette implies that GA may allow integration with other systems to pull in a user’s profile, but time will tell if this turns out to be true.
It’s easy to imagine how useful this report will be, whether it’s identifying your most valuable ecommerce customers, or a publication’s most avid readers.
At the time the report remains in beta and is only available to select users. There is no word on when it will be released more widely, but we’ll add to this post as we learn more.
