Inbound Marketing for Higher Education: Why It’s Time To Make The Shift

March 29th, 2016 Posted by Marketing No Comment yet Inbound Marketing for Higher Education

Learn how inbound marketing can help your college or university attract students, boost enrollment and engage donors with this helpful guide.

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Using Google Analytics for Conversion-Rate Optimization: A Step-By-Step Guide (Part 1 of 3)

January 30th, 2016 Posted by Analytics No Comment yet Google Analytics

Google Analytics is among the most powerful tools a digital marketer can utilize for success. Set it up correctly, and it enables you to see insights about your website audience, where your visitors come from, and which pages on your site they frequent.

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Uncover Your Visitor’s Intent With These 4 Tactics

January 22nd, 2016 Posted by Marketing No Comment yet Website Visitor

Uncovering your visitor’s intent is easier than ever. Here are 4 things you can do today to start speaking to and learning from your website’s visitors.

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9 Insightful Podcasts That Will Inspire Your Marketing Efforts

January 12th, 2016 Posted by Agency Updates, Marketing No Comment yet Podcasts

Find the best marketing podcasts by reading our roundup of recommendations. These podcasts will inspire you with marketing best practices, tips & tricks.

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Making The Case For Inbound: How To Use The Toulmin Model of Argument To Convince Your Peers

January 7th, 2016 Posted by Marketing No Comment yet Getting Consensus

When you need to get buy-in for a new marketing strategy, the Toulmin Model of Argument can be an effective way to structure your pitch. Learn how each component can help you build an effective argument for inbound.

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Marketing KPI Examples: The Ultimate List For Measuring Your Funnel

January 6th, 2016 Posted by Marketing No Comment yet Focus On Your Goals

Key Performance Indicators (KPI’s) are one of the most important elements of marketing, yet so few people understand what can be considered a good one, or what a KPI even is.

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The 5 Essential Components of a CMO’s Marketing Scorecard

January 5th, 2016 Posted by Marketing No Comment yet Goals

A marketing scorecard is a data driven marketing measurement tool that aligns activities to business strategy and allows teams to monitor and improve their marketing over time.

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Why Do Senior Executives Favor Inbound More Than Their Mid-Level Managers?

October 13th, 2015 Posted by Marketing No Comment yet State of Inbound 2015

Learn why Senior Executives favor inbound marketing vs outbound, and what leading organizations do differently. Read the highlights and download the full report.

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Top Trends B2B Content Marketers Should Pay Attention To In 2016

October 5th, 2015 Posted by Marketing No Comment yet 2016 Marketing Planning

The Content Marketing Institute and Marketing Profs have released the latest edition of their highly anticipated annual research report which covers the top trends, benchmarks, and budgets B2B marketers will face in 2016.

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ICYMI: Today’s Google Partners Connect Presentation

September 30th, 2015 Posted by Marketing No Comment yet Google Partners Connect

Today’s event was a great way for small businesses to meet learn the value of digital marketing and how they can expand their online presence through smarter insights to grow their business.

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