Our new Social Stream

March 1st, 2013 Posted by Marketing No Comment yet Social Stream

I recently set out to find a solution for those of us without a budget for such a great tool, but still want to create a visually interesting social hub – either on their website or as a dashboard at an event. That’s when I came across the super cool Wordpress Social Stream plugin by Design Chemical.

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Inside the Connecticut Weekender’s new responsive design

January 20th, 2013 Posted by Marketing No Comment yet

Like most websites, the Connecticut Weekender’s traffic has increasingly become more closely split between mobile/tablet visitors and traditional desktop visitors. Most of these mobile visits are originating from people searching for things to do on the weekend while out and about, or from conversations occurring on social media channels like Twitter & Facebook.

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Turning a 404 error into an opportunity

July 26th, 2012 Posted by Marketing No Comment yet

Coming across a “404: Page Not Found” error can feel like hitting a brick wall. On many large websites, a 404 page can easily become one of the top 10 most heavily viewed pages, despite a web team’s best efforts to identify and fix broken links.

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Facebook ads not working? Here’s why

June 30th, 2012 Posted by Marketing No Comment yet

Facebook has millions and millions of users who spend a ridiculously long amount of time on the website each day. Given that fact, one would think it would be a great place to advertise, right? Then why aren’t your ads getting the click-throughs you were hoping for?

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Inside The New Google Analytics “User Explorer” Report

March 31st, 0203 Posted by Analytics No Comment yet Google Analytics

UPDATE (5/6/16): This report is now out of beta, and should be accessible to most if not all users.

Google Analytics has released an extremely interesting new report in Beta, called “User Explorer” and the “User Report”. The report places a user’s activity in a timeline view, along with a profile photo and key facts like the user’s acquisition date, acquisition channel, device type, and their custom dimensions.

Google Analytics User Explorer Beta Profile view

This report closely resembles the type of timeline view many would expect to find in a marketing automation platform like HubSpot, Pardot or Marketo, or a customer analytics tool like Kissmetrics or Mixpanel.

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The report defaults to a view that shows you the top Client ID’s by count of sessions during the selected time period, along with a set of useful metrics like their average session duration, # of transactions, and goal conversion rate.

Google Analytics User Explorer Beta

The fact that there is a profile silhouette implies that GA may allow integration with other systems to pull in a user’s profile, but time will tell if this turns out to be true.

It’s easy to imagine how useful this report will be, whether it’s identifying your most valuable ecommerce customers, or a publication’s most avid readers.

At the time the report remains in beta and is only available to select users. There is no word on when it will be released more widely, but we’ll add to this post as we learn more.

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