Turning a 404 error into an opportunity

July 26th, 2012 Posted by User Experience, Web Design No Comment yet

Coming across a “404: Page Not Found” error can feel like hitting a brick wall. On many large websites, a 404 page can easily become one of the top 10 most heavily viewed pages, despite a web team’s best efforts to identify and fix broken links.

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Facebook ads not working? Here’s why

June 30th, 2012 Posted by Social Advertising, Social Publishing No Comment yet

Facebook has millions and millions of users who spend a ridiculously long amount of time on the website each day. Given that fact, one would think it would be a great place to advertise, right? Then why aren’t your ads getting the click-throughs you were hoping for?

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Google stresses the importance of mobile advertising

June 30th, 2012 Posted by Mobile Marketing No Comment yet

Google hosted a Google Hangout yesterday to stress the importance of mobile advertising with AdWords, and how mobile is now and add format that EVERY business should consider.

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Google results get more personal

January 10th, 2012 Posted by Attract Visitors, SEO & Keyword Researach, Social Advertising, Social Publishing No Comment yet

Today Google announced “Search, plus your world”, one of the most dramatic changes to how search results are displayed to date. Starting today, you’ll see a blend of privately shared content from your Google+ network blended in with normal search results.

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