The Pepperland Blog

An accurate buyer persona is a hallmark of a high-quality inbound marketing campaign. Without one, it will be...

Reaching prospective students can be one of the most challenging aspects of enrollment marketing for private and...

Hosting a podcast for your business is a great way to grow leads and expand your reach. But when it comes to selecting...

You probably already know what student personas are and why they’re important to your marketing efforts. Now it’s time...

If you’re starting your very first podcast (like tons of other people) figuring out how to get on all the major...

If you work in the marketing world there is no way you have been able to escape the constant conversation around...

When it comes to growing your university’s overall outreach to future, current and former students, enhancing your...

When it comes to increasing enrollment for independent schools, the marketing playbook has changed. With the digital...

The first step in creating an inbound marketing plan for your college or university should always be to start with an...

An entrepreneurial spirit is becoming increasingly common among Millennials and Gen Zers – could this be due to the...

If you’re anything like me, starting a podcast can be a daunting task. When my boss Sean asked me to create one about...

Creating and hosting a podcast related to your industry can be a great way of attracting qualified leads to your...