Could US Businesses Be Wasting Billions on AdWords?

July 29th, 2015 Posted by Convert Visitors Into Leads, Landing Page Optimization, PPC Advertising No Comment yet Google AdWords

Google raked in nearly $60 billion dollars in advertising revenue in 2014. 60 billion! Where did that money come from? Well, with 9 out of 10 consumers turning to the internet to research their purchase decisions, it’s no wonder that there are now 1.8 million businesses using AdWords.

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Location Extensions: One of the best AdWords features for small businesses

April 12th, 2014 Posted by Local Marketing, PPC Advertising No Comment yet AdWords Location Extensions

AdWords Location Extensions are a home-run for any business trying to reach local searchers. Whether you have multiple locations or a single storefront, location extensions can help attract customers who may be just around the corner.

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Our new Social Stream

March 1st, 2013 Posted by Attract Visitors, Social Advertising, Social Publishing No Comment yet Social Stream

I recently set out to find a solution for those of us without a budget for such a great tool, but still want to create a visually interesting social hub – either on their website or as a dashboard at an event. That’s when I came across the super cool Wordpress Social Stream plugin by Design Chemical.

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An introduction to Google AdWords

February 18th, 2013 Posted by Sales Strategy No Comment yet What is Google AdWords?

Learn how Google’s powerful online advertising tool can help you reach new customers and grow sales with this short video introduction.

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Inside the Connecticut Weekender’s new responsive design

January 20th, 2013 Posted by Mobile Marketing, User Experience, Web Design No Comment yet

Like most websites, the Connecticut Weekender’s traffic has increasingly become more closely split between mobile/tablet visitors and traditional desktop visitors. Most of these mobile visits are originating from people searching for things to do on the weekend while out and about, or from conversations occurring on social media channels like Twitter & Facebook.

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Turning a 404 error into an opportunity

July 26th, 2012 Posted by User Experience, Web Design No Comment yet

Coming across a “404: Page Not Found” error can feel like hitting a brick wall. On many large websites, a 404 page can easily become one of the top 10 most heavily viewed pages, despite a web team’s best efforts to identify and fix broken links.

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Facebook ads not working? Here’s why

June 30th, 2012 Posted by Social Advertising, Social Publishing No Comment yet

Facebook has millions and millions of users who spend a ridiculously long amount of time on the website each day. Given that fact, one would think it would be a great place to advertise, right? Then why aren’t your ads getting the click-throughs you were hoping for?

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Google stresses the importance of mobile advertising

June 30th, 2012 Posted by Mobile Marketing No Comment yet

Google hosted a Google Hangout yesterday to stress the importance of mobile advertising with AdWords, and how mobile is now and add format that EVERY business should consider.

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Google results get more personal

January 10th, 2012 Posted by Attract Visitors, SEO & Keyword Researach, Social Advertising, Social Publishing No Comment yet

Today Google announced “Search, plus your world”, one of the most dramatic changes to how search results are displayed to date. Starting today, you’ll see a blend of privately shared content from your Google+ network blended in with normal search results.

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