Remove the Roadblocks: Rethinking Private School Inquiry Forms for a Better First Impression

12/12/2024
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For many private schools, the first interaction with prospective families takes place online. It’s that initial inquiry...

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How to Meaningfully Connect with Prospective Student Families

11/01/2024
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How can we really connect with prospective families in a way that makes them choose us over all the other options? The...

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Is Advertising Your School on Niche Review Sites Worth It?

10/24/2024
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As an enrollment marketer, you’ve no doubt come across school review and comparison websites like Niche, Great Schools,...

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Search Ads: What Private School Marketers Need to Know

08/01/2024
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Google Ads is a dynamic platform constantly updated with new features and improvements. However, when you start to...

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How to Add Schema Markup to a Website: Enhancing SEO for Colleges

07/25/2024
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In order to break through the noise in today’s competitive digital world, colleges and universities must utilize every...

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Improving School Search Ad Performance: Give Prospective Parents What They Want

06/30/2024
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When schools advertise on Google or other search engines, it’s all too easy to burn through a few thousand dollars...

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Threads: How Higher Ed Marketers Can Gain Early Leverage

09/06/2023
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While social media has experienced a recent influx of new platforms and social features, including TikTok and Instagram...

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How to Use Instagram Stories in Higher Education Marketing

07/12/2023
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In higher education, it’s imperative to remain relevant and connected to prospective students and the school community...

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How to Create a Social Media Calendar to Plan your Content

07/05/2023
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In today's digital landscape, where social media has become an essential platform for communication and engagement,...

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Marketing as a Guide: A New Way to Recruit and Retain Student Families

06/19/2023
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“I know that I’m also speaking for my daughter when I say that we couldn’t be more thrilled with our choice in this...

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How To Build a Strong Social Media Team in Higher Education

05/19/2023
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Social media has become an essential part of our daily lives and transformed the way higher education institutions...

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How to Develop a Social Media Strategy in Higher Education

05/05/2023
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In the world of higher education, social media has become an essential tool for promoting your school, connecting with...

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