Inbound 2017 Sneak Peek: 7 Sessions to Take if You’re Interested in Video

video-marketing September 13th, 2017 Posted by Hubspot No Comment yet

Inbound 2017 is right around the corner, scheduled to run from Monday, September 25 to Thursday, September 28. If you’re as excited as we are, we don’t blame you: This is the single largest conference for inbound marketers that happens each year, and a time when HubSpot tends to make its big announcements for the coming year. What’s not to be excited about?

When it comes to Inbound, the keynote speakers tend to get all of the love: They’re the biggest names, so they tend to appeal to a broad audience, not just those in Sales and Marketing. But while those keynote sessions are great for some inspiration, they’re not really going to teach you anything groundbreaking (with the exception, probably, of Brian Halligan and Dharmesh Shah). The real learning and the real value of Inbound comes from the breakout sessions.


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And there are A LOT of breakout sessions at Inbound 2017. All told, there are 203 breakout sessions where Inbound participants can take deeper dives into whatever subjects are most valuable to them. While the selection is impressive, it’s also overwhelming: Which sessions should I take at Inbound? Which ones are worth it? Which sessions should I skip at Inbound?

To make selecting your Inbound 2017 schedule a little bit easier, we’ve decided that it would be helpful to look at the sessions based on the challenges and goals.

Without further ado, below are 7 breakout sessions that you should sign up for if you are interested in incorporating video as a part of your marketing strategy. They are ranked by schedule, not by value.

What Breakout Sessions at Inbound 2017 Will Help Me Add Video to My Marketing Strategy?

Look, video is awesome, both for marketers and their customers. The customers love it because it’s easy to consume (and often entertaining) and the marketers love it because, well, it’s nice to see your content get liked, shared, and convert leads into buyers.

The push to video has been a slow burn over the last few years, but it’s reached a fever pitch in 2017. We’ve written about it here and here and a bunch of other places. I expect HubSpot will spend a lot of time at Inbound talking about video (with some new product integrations probably forthcoming).

Unfortunately, getting started in video is hard. How do you incorporate video into your marketing strategy? What channels should you pursue? Are you really going to see a return on your investment? The future of marketing may well be video, but if you can’t even get your foot in the door, then how are you supposed to capitalize on this trend?

Luckily, Inbound 2017 has a number of breakout sessions focused on this exact topic. If you are struggling to implement a video marketing strategy, then these are the breakout sessions you MUST sign up for for Inbound.

The Psychology of Video and Why It’s More than Just Another Content Format

When: Tuesday, September 26 from 1–1:45pm

Presenter: Tyler Lessard, VP of Marketing at Vidyard

The focus: Video is one of the hottest trends in inbound marketing and sales. Not only does it convert well, but it opens up opportunities to establish more personal, engaging and emotional connections with your audiences. Peel back the layers on the psychology of video and why we as humans crave it so much more than the written word. Learn how to use these insights to create more compelling content experiences throughout your marketing and sales programs that can transform your relationships with buyers.

Top 10 Types of Video for Every Stage of the Buyer’s Journey

When: Tuesday, September 26 from 1–1:45pm

Presenter: Jeremy Pryor, CEO at Epipheo

The focus: How do you make sure you’re producing and posting all the types of videos you need to really engage your audience from the top all the way through to the Buyers Journey? In this session, you’ll learn about the 10 essential types of videos you need to create to ensure your prospects turn into profitable customers – including The Demand Generator video, the Social Cyclone video, and when to implement a thought-leadership campaign, and the Tipping Point video that turns the curious into customers.

Video is Changing Everything: How to Catch the Wave

When: Tuesday, September 26 from 4:15–5pm

Presenter: Jason Hsiao, Chief Video Officer at Animoto

The focus:Video has completely changed the way we communicate and do business but keeping up with the ever-evolving landscape can be a challenge. In this presentation, we cut to the chase and show you exactly what you need to know to be success with video today. We walk through how to use video both to create leads and to convert leads into new customers. We’ll show you what makes a video effective, how & where to use video, and how to make sure you’re getting the most out of your video marketing efforts. We demonstrate ways in which video can amplify your content marketing, social media marketing, and brand marketing initiatives to boost key metrics. Whether you’re just getting started with video marketing or looking for ways to take your game to the next level, you’ll walk away with a playbook full of fresh insights and actionable tactics to put into practice.

When: Wednesday, September 27 from 10:30–11:15am

Presenter: Caren Cioffi, EVP & GM of Digital Marketing at Brightcove

The focus: There is a paradigm shift taking place today in communications. Just as radio and television transformed the 20th century, online video has emerged today as the world’s most effective communication medium. Yet many companies are seriously underutilizing it, missing out on the potential it offers for marketing & sales. This presentation will focus on how video marketing transforms the customer journey, helping you unleash the full value of video.

47 Tips (Yes 47!) for Better Videos

When: Wednesday, September 27 from 11:45–12:30pm

Presenter: Matthew Pierce, Learning & Video Ambassador at techSmith Corp

The focus: Video is undeniably huge right now. You can work partners or agencies to create video content, but it will cost a good amount. If you want to develop your own video content, what do you need to know? How can you take a little knowledge and make videos that look good and are successful? In this practical and high energy session, Matthew Pierce, brings 47 practical tips that you can use today to start creating your own video content.

Watch. Like. Share. 10 Hacks for Social Video Success

When: Wednesday, September 27 from 1–1:45pm

Presenter: Shabnam Mogharabi, CEO of SoulPancake

The focus: It doesn’t matter how good the content is if no one sees it. Audiences are consuming more than 1 billion hours a day on YouTube alone, and one in every six minutes spent online is on Facebook. The digital video space has never been more crowded, and if your job is to rise above that, it can feel insurmountable. This session offers an overview of the landscape – what works and what doesn’t – and offers tangible tips based on real-world examples of successful video campaigns and strategies.

Learn to Create a Video Strategy That Drives Leads

When: Wednesday, September 27 from 4:45–5:30pm

Presenter: Ed Heil, Owner/CEO of Storyteller Media

The focus:You’re ready to begin producing video as part of your inbound marketing strategy but you don’t know where to start or how to get the most out of your video investment. In this session, you will learn what video content you should produce to reach your prospects at the right time with the right message. How to maximize your investment to get the most out of your video shoot. And understand when you need to splurge and when to hold back on your investment in video.

So what do you think?

So, do you agree that video is the future of marketing? It’s definitely got a role to play, but who knows what will be the Big Thing next year (Voice? AI?). Let us know if any of these sessions look like they’d be helpful to your marketing efforts!Download the 6 Keys To Planning An Effective Inbound Strategy

Tim is an Inbound Marketing Consultant at Pepperland Marketing. Prior to joining the Pepperland team, Tim worked in the publishing industry, most recently as a book editor at The Taunton Press, where he sharpened his writing skills and learned to communicate complex ideas effectively. In addition to his work at Pepperland, he is a freelance writer and editor whose work has appeared in many publications including Grow Magazine, The Huffington Post, and The Chronicle of Higher Education.

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