How to Set Your 2019 Marketing Goals – The Stack Ep.# 35 [Show Notes]

January 4th, 2019 Posted by Marketing No Comment yet

The Stack is a weekly podcast where we share and discuss the latest trends, news, and content from the world of marketing, sales, and tech. In each episode, Sean, Tim, and Ryan sit down to chat about the hard-hitting questions related to sales, marketing, and tech. You can subscribe on iTunes, Soundcloud, Spotify, and Google Play Music.

In this episode, we share Databox’s methodology for setting and reaching goals, paired with some of our own awesome resources.  

We would love to hear your thoughts so make sure to comment or tweet us at @Sylvestrer1, @SeanHenri, and @Tendrecroppes or @PepperlandMKTG.

The Goal Setting Process We Used to Get to $1M+ in Annual Revenue

By Pete Caputa for Databox

Naturally, January seems like the time to revisit our yearly marketing goals. Here at Pepperland Marketing, we keep a constant eye on our databoard in order to keep us aligned with our goals. Keeping up a cadence of regularly checking our data helps to keep us up to date on which of our efforts are working and which ones need some work.

“As we’ve rolled out functionality for tracking goal attainment, we’ve been surprised by how few companies follow a regularly-occurring goal-setting and planning cadence. Most companies seem to just set high-level annual financial goals and that’s it. Unfortunately, many of them also seem to be way off their targets.

They then go on to detail their four-step process:

  1. Benchmark performance quarterly
  2. Set goals monthly
  3. Revise plans weekly
  4. Monitor progress daily

Because the new year is the perfect time to begin planning for the year ahead, and because we think their framework is pretty good, we thought we’d share some of our key takeaways from their methodology.

Key Takeaways:

  • Past performance should be reviewed quarterly; past performance doesn’t always repeat.
  • Don’t set yourself up for disappointment. Pick realistic goals and slowly work toward them.
  • If you aren’t checking your data regularly you can get caught off guard – Review plans weekly
  • Keep an eye on your important KPI’s these will allow you to spot early trends.

App of the week

SEO Quake

SEO Quake allows you to perform on-page audits without lag that other tools seem to have. This product is made by SEMRush and gives you tons of free features but also extended features for those that have an account.

You can adjust the SEO bar and dashboard to display the metrics that matter the most to you. All of these features and metrics can then be exported into a spreadsheet making it easy to share information with others on your team.

You can download their chrome extension and start analyzing on page SEO for free.

Lighting Round

In this section, we quickly run through some other updates that we didn’t have enough time to deep-dive on, but we still felt were noteworthy.

  1. Target Seasonal Keywords with 2019 in their name!
  2. Worlds Biggest Data Breaches & Hacks
  3. The Quick and Easy Guide to Resizing Images Online
  4. Squoosh.app
  5. Channels Starting to get cut as cable TV Struggles for life
  6. Instagram accidentally rolls out tap-to-advance feed, removes it
  7. Girl Scouts share first taste of new caramel chocolate chip cookie to kick off 2019 season

Listen or watch for new episodes each Friday, or check out the archives to watch past episodes on-demand. Like what you hear? Leave us a review or let us know in the comments!

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