The Stack is a weekly podcast where we share and discuss the latest trends, news, and content from the world of marketing, sales, and tech. In each episode, Sean, Tim, and Ryan sit down to chat about the hard-hitting questions related to sales, marketing, and tech. You can subscribe on iTunes, Soundcloud, Spotify, and Google Play Music.

In this episode, we share updates on how marketers are missing the mark on Reddit, new features in Google My Business, a checklist for proper website migrations, and the state of social media in 2019. We would love to hear your thoughts so make sure to comment or tweet us at @Sylvestrer1, @SeanHenri, and @Tendrecroppes or @PepperlandMKTG.

New features for service area businesses on Google My Business

Tom Pritchard for The Keyword

Google recently added features that make mobile-businesses easier to find. Google My Business has upgraded its settings to allow business owners that don’t have a dedicated office space to add locations of areas that they service. This helps them get noticed even when they don’t have a building or office space to visit.

“To help present the most accurate information to customers, you can configure your service area by adding the specific postal codes or cities you cover. Taking into account the changes every business goes through, these settings can be adjusted as needed—so there’s no need to worry about being locked into any specific area.”

Key Takeaways:

  • New users will be easily guided to these new features when adding their new business
  • Current members of Google My Business will also have access to these features
  • This will help you connect to possible customers and get use this as a great place to build brand trust through reviews

The Ultimate Guide To Successful Website Migrations

ContentKing by multiple SEO Pros like CYRUS SHEPARD and Dawn Anderson

Everyone that has had a website for a while has already or has thought about making the switch from HTTP to HTTPS. This process takes time and a whole lot of patience. Making sure that all of your redirects, URL structure, hosting and tons more are all correctly in place. Luckily, ContentKing has come up with a pretty awesome guide to help you through this process and hopefully preserve your rankings.

“There’s always the chance that you’ll lose your rankings when you start making changes. Yes, you understood right: there are absolutely no guarantees that your rankings will return to the same level after your migration.”

That’s a frightening thought and one that demands that even the most seasoned SEOs bring in their A-game.

Key Takeaways:

  • Most people performing a website migration are unaware of the possible ramifications of not having a solid plan
  • Post-migration checkups are very important and are necessary for preserving your top traffic pages
  • Test, check, and test again. Even though things may look good to start, things are ever changing.

State Of Social Media in 2019

Buffer in Partnership with Social Chain

Social Media is an ever-changing playing field of trends. Buffer compiled this awesome study about how marketers currently feel about social media. This study goes through and discusses where marketers are spending time and what that means for your social media strategy.

“The State of Social is Buffer’s annual report focused on the world of social media marketing, providing you with the insights you need to fuel your strategy for the year ahead.”

Key Takeaways:

  • Most companies are posting video content on a monthly basis and that content is getting viewed the most through Facebook
  • A lot of companies had previously not invested in influencer marketing (~62%) but are now thinking to shift their social media budget (~85%) to utilize these influencer marketers
  • Instagram will likely see an increase in story ad spend, 61% of marketers plan on utilizing this form of advertising in 2019

How to Use Reddit To Drive Marketing Strategy & Traffic  

Reddit is one of the most popular websites in the world and generates traffic that comes close to the volume Youtube and Facebook gets. In this interview, Ross Simmonds argues that marketers are missing out on a big chunk of possible leads and customers from Reddit. There are tons of people on Reddit searching for solutions to everyday marketing problems and just by going in and leaving a comment just might get you a highly qualified lead.

If you want to give this episode a listen, the Reddit discussion starts at 22:45

Key Takeaways:

  • They rolled out their first ads platform recently and can target users through their interests and the communities they belong to
  • Much like other platforms take time to engage with communities and also take time to understand the group you are trying to reach. Each subreddit will have a unique language
  • If you have an incredible marketing service, there is likely a group where you can go and give some free advice and possibly connect with people who need your help.

App of the Week

Adobe Spark Post

Easily make stunning social media posts with Adobe Spark Post. This app allows you to do everything you would traditionally do with Adobe Spark on your desktop, right on your smartphone.

Key Features:

  • Create awesome animated video posts
  • Automatically resize any image to fit the specifications of each social media channels
  • Let Spark create a great looking collage with their magic layout

Lightning Round

In this section, we quickly run through some other updates that we didn’t have enough time to deep-dive on, but we still felt were noteworthy.

  1. Academy on Air 2019 – Google
  2. New Twitter Website
  3. Social Media Stars Agree To Declare When They Post Ads
  4. Google Maps Wants to Help You Avoid That Speeding Ticket

Listen or watch for new episodes each Friday, or check out the archives to watch past episodes on-demand. Like what you hear? Leave us a review or let us know in the comments!

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