When you back your sales, marketing, and business decisions and strategies up with data, you can feel more confident that you have made the right choice. But what metrics should you be tracking, what data sources should you turn to to inform your decisions, and what steps should you take to embrace a data-driven approach?
Google Analytics, keyword research, customer surveys, heatmaps, traffic analytics, and other tools can all empower you to make smarter strategic decisions that enable you to achieve your business goals.
Having clear SMART goals in place for your SEO strategy will help guide your efforts and make it…
A strong Search Engine Optimization (SEO) strategy allows digital marketers to maximize their visibility in search results and…
If it’s been a few years since you last defined and implemented your brand voice across your organization’s…
As a marketing manager presenting during monthly meetings, it’s important that you’re able to provide insight with the…
Your marketing ROI is a measure of how much revenue marketing has generated versus how much you’ve spent…
If you want to improve your content marketing efforts, a thorough content audit is a great place to…
Are you interested in starting a new podcast? Or, do you have an established podcast, but need to…
Finding the right fit for your podcast hosting is one of the first steps you will take when…
When it comes to launching a new podcast for your business, a positioning statement is critical for success.…
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