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Turn Insights Into Action

Use Data to Drive Your Marketing and Research Processes

Google Search Console Data Example

Leverage Google Analytics, Keyword Research, and Market Insights to Make Important Business Decisions

When you back your sales, marketing, and business decisions and strategies up with data, you can feel more confident that you have made the right choice. But what metrics should you be tracking, what data sources should you turn to to inform your decisions, and what steps should you take to embrace a data-driven approach?

Google Analytics, keyword research, customer surveys, heatmaps, traffic analytics, and other tools can all empower you to make smarter strategic decisions that enable you to achieve your business goals.

How to Conduct a Content Gap Analysis

02/04/2021
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If your organization utilizes the inbound marketing methodology, then you understand the importance of regularly publishing content to…

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How to Set (and Achieve) Your SEO Goals

10/21/2020
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Having clear SMART goals in place for your SEO strategy will help guide your efforts and make it…

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9 Essential SEO KPIs That You Should Be Tracking

10/07/2020
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A strong Search Engine Optimization (SEO) strategy allows digital marketers to maximize their visibility in search results and…

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How to Conduct a Brand Voice Audit

09/18/2020
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If it’s been a few years since you last defined and implemented your brand voice across your organization’s…

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How to Make Your Monthly Marketing Meetings More Data-Driven

09/11/2020
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As a marketing manager presenting during monthly meetings, it’s important that you’re able to provide insight with the…

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How to Measure and Improve Your Inbound Marketing ROI

09/04/2020
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Your marketing ROI is a measure of how much revenue marketing has generated versus how much you’ve spent…

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Guides & Walkthroughs

Podcast Topics Guide [8 Examples]

10/28/2020
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Are you interested in starting a new podcast? Or, do you have an established podcast, but need to…

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10 of The Best Podcast Hosting Sites of 2020

04/09/2020
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Finding the right fit for your podcast hosting is one of the first steps you will take when…

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How to Craft a Podcast Positioning Statement [3 Easy Steps]

04/01/2020
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When it comes to launching a new podcast for your business, a positioning statement is critical for success.…

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