Turn Insights Into Action

Use Data to Drive Your Marketing and Research Processes

Google Search Console Data Example

Leverage Google Analytics, Keyword Research, and Market Insights to Make Important Business Decisions

When you back your sales, marketing, and business decisions and strategies up with data, you can feel more confident that you have made the right choice. But what metrics should you be tracking, what data sources should you turn to to inform your decisions, and what steps should you take to embrace a data-driven approach?

Google Analytics, keyword research, customer surveys, heatmaps, traffic analytics, and other tools can all empower you to make smarter strategic decisions that enable you to achieve your business goals.

How To Calculate Marketing’s Contribution To Business Goals

08/03/2020
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As a marketing manager, it's important that you're able to speak to the value of marketing for your…

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Website Traffic Goals: How Much Do You Really Need?

07/28/2020
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If you’re a marketer tasked with setting a website traffic target for your organization, you might be overwhelmed…

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10 KPIs that Higher Education Marketers Should Be Tracking

07/21/2020
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Having clear goals in place for your enrollment marketing strategy will help to guide your efforts and boost…

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9 KPIs that Every Content Marketer Needs to Track

07/17/2020
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Content marketing is both highly effective and highly profitable for businesses. However, to find success in content marketing…

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The Top 10 Email Marketing KPIs to Measure Campaign Success

07/13/2020
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Email marketing is one of the most effective marketing channels today and boasts one of the highest ROIs…

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How to Set SMART Marketing Goals for Your Enrollment Funnel

07/08/2020
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Having clear goals in place for your enrollment marketing strategy will help guide your efforts and make it…

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Guides & Walkthroughs

10 of The Best Podcast Hosting Sites of 2020

04/09/2020
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Finding the right fit for your podcast hosting is one of the first steps you will take when…

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How to Craft a Podcast Positioning Statement [3 Easy Steps]

04/01/2020
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When it comes to launching a new podcast for your business, a positioning statement is critical for success.…

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How to Justify a Podcast for your Business

03/30/2020
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Are you looking to start a podcast for your business? It’s critical to evaluate any pitfalls or potential…

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