Creating Interactive Emails With Google’s AMP Markup – The Stack Ep. #47 [Show Notes]

March 28th, 2019 Posted by Marketing No Comment yet

The Stack is a weekly podcast where we share and discuss the latest trends, news, and content from the world of marketing, sales, and tech. In each episode, Sean, Tim, and Ryan sit down to chat about the hard-hitting questions related to sales, marketing, and tech. You can subscribe on iTunes, Soundcloud, Spotify, and Google Play Music.

In this episode, we talk about creating interactive emails with Google AMP markup, Google Podcast updates, and what you need to know about Article 13. We would love to hear your thoughts so make sure to comment or tweet us at @Sylvestrer1, @SeanHenri, and @Tendrecroppes or @PepperlandMKTG.

Introducing the Gmail Developer Preview of AMP in Email

Raymond Wainman for Google Cloud Blog

The idea behind AMP pages has now been brought to Gmail. This will allow developers to make dynamic emails with AMP HTML markup. Emails will now be able to act like a web page and give users a more interactive experience. You will be able to include forms, lists, and carousels right in your emails. This could help boost email consumption and get more visitors from your email to your website.

Key Takeaways:

  • Having these interesting markups and features directly in emails reduces the friction of having to leave an email platform and will promote interaction.
  • You have to ability to send a questionnaire, browse through a carousel of products, and more without ever leaving your email platform.
  • Gmail, Yahoo, Outlook, and Mail.ru support AMP emails.

Google Podcasts in-episode search is coming, shows now being fully transcribed

Jules Wang for Android Police

Google Podcasts is helping searchers find podcasts by creating transcript versions of episodes and using those as a way for people to find topics, industry news, and specific episodes. For anyone who struggles to understand the all-mighty iTunes algorithm, Google is taking a pretty big step in helping podcast searchers find exactly what they’re looking for.

This may end up as a great method for looking up shows that you don’t remember much about other than a particularly snappy quote or interesting subject matter. You just have to hope that Google has those words down the way you remember them.

It seems that in order to find any kind of topic in iTunes, you’re going to have to know the podcaster by name. Even if you know them by name it can still be hard to find what you’re looking for. Take us for example, if you search “The Stack” on iTunes, you will see a ton of outdated content and shows that haven’t produced an episode in years. Google is taking the first step to creating a better library of podcasting content.

google podcasts

Key Takeaways:

  • The transcription of podcast episodes will allow people to search for a specific topic and instead of getting something closely related, they will get something that addresses that topic head-on.
  • This gives podcasters a chance to really dive in the high volume topics to potentially tap into a new audience.
  • Quickly turn this transcription into a blog post or re-use it as a YouTube video.

What Europe’s New Copyright Law Means For Twitch And YouTube

Nathan Grayson for Kotaku.com

Article 13 was approved by the European Parliament and will now hold internet platforms liable for whatever content users upload to each of the platforms. This will include platforms like Google and Facebook and so on… The law is intended to keep these tech giants from breaking copyright law.

Twitch, YouTube, and other companies like Google are framing this as an attack on creators, and these companies, as the self-anointed stewards of an open internet, now seem like protectors of the people.

Key Takeaways:

  • The large tech companies are likely to react to these developments quite forcefully, putting in place safeguards meant to prevent them from being liable for copyright infringement. These safeguards will likely be aimed at restricting content creators to ensure they are not using content that they shouldn’t be using.
  • Moving forward, in order to avoid being penalized for copyright infringement, any brand, company, or individual who creates content and distributes it through these large tech platforms needs to be especially careful about using 3rd party content. This should already be the case but is only going to be more and more important as time goes on and content is put under more scrutiny.
  • For those worried about the potential impact of companies like YouTube exercising too much control, it might make sense to think about migrating to a different platform that puts more of the control in your hands. At the least, any video content that you create should also be hosted directly on your own website to ensure that it is still discover-able in the event that something change.

App Of The Week

Built With

The Built With Google Chrome Extension allows you to see what a website is built with, with just a click. Their video goes into detail about how this tool can help you find customers with a specific technology, area, or vertical and help you target potential customers and easily export your findings.

Types of Application:

  • Use Built With to see what types of websites some of your leads are using so you can see which ones will be easiest to work with so you can prioritize.
  • See what competitors are using so you can integrate technology in your own or a clients website so you can challenge the competition.
  • See the usage trends for specific website technologies to inform your integration options.

The Lightning Round: What We’re Reading This Week

In this section, we quickly run through some other updates that we didn’t have enough time to deep-dive on, but we still felt were noteworthy.

  1. This Incredible AI Can Turn Basic Drawings Into Real Life Images
  2. Live Interactive Demos with NVIDIA
  3. Here’s why Mailchimp is no longer in the Shopify App Store
  4. YouTube Makes Up 37% of Mobile Web Traffic Worldwide
  5. Google Maps Introduces Public Event Creation
  6. Ahrefs Announces Plans to Build New Search Engine

Listen or watch for new episodes each Friday, or check out the archives to watch past episodes on-demand. Like what you hear? Leave us a review or let us know in the comments!

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