The Stack is a weekly podcast where we share and discuss the latest trends, news, and content from the world of marketing, sales, and tech. In each episode, Sean, Tim, and Ryan sit down to chat about the hard-hitting questions related to sales, marketing, and tech. You can subscribe on iTunes, Soundcloud, Spotify, and Google Play Music.
In this episode, we talk about how to set up your site navigation, emerging social networks, and a new HubSpot Product update . We would love to hear your thoughts so make sure to comment or tweet us at @Sylvestrer1, @SeanHenri, and @Tendrecroppes or @PepperlandMKTG.
Stoney G deGeyter for Search Engine Journal
Website navigation is a lot more than a few words at the top of your website. These links increase the usability of your website, internal link rank distribution, and indexation. Much of your website’s authority gets passed through the links in your navigation. This article talks about different ways you can lead users to different areas of your content. These sections are customer-focused, company-focused, and ecommerce features. Making sure you have clear paths forward so people can find out information about your products, products, and how to contact you.
One of the first questions I ask when performing a website audit is if the visitor saw nothing more than the navigation portion of the website, would they know if the site will satisfy their need?
- Most website administrators make the mistake of expecting their users to know exactly where to go once they land on the website. Make the navigation so clear that someone that’s not interested in your company would know exactly what you do and offer.
- If you are going through a navigation redesign, test it out on a small group of people from all kinds of backgrounds and ask them to perform a task. This will help you uncover bottlenecks in the nav.
Pamela Bump for HubSpot Blog
We all know that social media is a pivotal part of any marketing strategy, but how are things changing? Well, not much as it turns out. HubSpot’s social media experts say that we should be focusing on older social platforms. Having said that, it’s always a good idea to have an understanding of the platforms on the rise. There are five other players in the social media game that may not be scaring the social media giants just yet, but anything can happen.
To make sure you’re balancing your time between new and old channels accordingly, focus on growing and refining strategies on the successful platforms, then timebox an hour or so once a month to look into newer platforms.
Here are the five social platforms they mention:
Take this chance to become the expert of an early emerging platform. Maybe the platform won’t turn out to be the next facebook but if it does, people will be turning to you to help them navigate it.
- We know that it would take a lot for one of the mentioned platforms to become a major player in the social media game, but it’s something worth watching. Pay attention to app growth and prioritize which network you want to understand first.
- Take some time to understand what’s primitive about these new apps. Are these features other social medias could add to their platform?
HubSpot Marketing Team
This monthly update showcases all of the changes that July has brought to the HubSpot suite of tools, and include:
- More intuitive reporting features, including the ability to drill down into data more easily
- An updated user interface for Sales Playbooks, making it easier for sales reps to consume and make use of the information
- An updated HubSpot for WordPress plugin
- Refreshed HubSpot/Zoom integration to offer additional detail into webinar views/participation
- An update to Conversations, which allows users to leave internal comments/chat right within a Conversation
- The ability to reply to Support Form submissions directly through your Conversations Inbox
- The ability to write more advanced Knowledge Base posts, with additional functionalities
App Of The Week: Let’sEncrypt.org
Let’s Encrypt is an organization that is run for the public benefit, which offers free SSL certificates to websites. Their mission is twofold: To make the web a safer place, and to remove the cost barriers of purchasing an SSL certificate for websites who may not be able to afford one.
The Lightning Round: What We’re Reading This Week
In this section, we quickly run through some other updates that we didn’t have enough time to deep-dive on, but we still felt were noteworthy.
- What Happens on the Internet Every Minute (2019 Version) [Infographic]
- Google Local Knowledge Panel Adds Get A Quote Button
- Google launches Gallery Go, a lightweight alternative to Google Photos
- 20+ stats that show how online retail is changing
Listen or watch for new episodes each Friday, or check out the archives to watch past episodes on-demand. Like what you hear? Leave us a review or let us know in the comments!